Changing Appearances: Understanding Dress in Contemporary Society

by George B. Sproles, Leslie Davis Burns

This text examines two important how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.

Genres: Fashion

342 pages, Hardcover

First published March 1, 1994