Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment

by Linda MacCracken

Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy. Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision

Hardcover

First published November 29, 1997