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Scenario Planning Handbook: Developing Strategies in Uncertain Times
It's practical. It's easy-to-use. It works. SCENARIO PLANNING DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work.
272 pages, Hardcover
First published June 9, 2006
42 people want to read
About the author
Ian Wilson
235 books28 followersAuthor of historical and religious books. He was born in Clapham, south London, but now lives in Brisbane, Australia, with his wife, Judith and their two sons, Adrian and Noel.
Wilson is most well known for his research on the Shroud of Turin.
Wilson is most well known for his research on the Shroud of Turin.
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Displaying 1 of 1 review
December 15, 2009
Using scenarios as a comprehensive planning tool
Herman Kahn, brilliant strategist and game theorist, is the godfather of scenario planning. (He partly inspired Dr. Strangelove, the creepy character played by Peter Sellers in the 1964 madcap movie of the same name.) During the 1950s and 1960s, Kahn used the intellectual tool of scenario planning to examine and write about the horrific consequences of thermonuclear war. Originally a national military strategizing tool, scenario planning crossed into the business world during the late 1960s. It does not predict the future. Rather, strategists use it to examine and plan for possible futures. Consultants and futurists Ian Wilson and William K. Ralston Jr. are bona fide scenario-planning experts, however, they could have explained more plainly exactly how companies should handle the complexities of carrying out the process. Some examples are unclear and the text sometimes becomes dense. Still, getAbstract finds that leaders and managers can benefit from this useful overview of the subject, particularly the structure of the 18-step plan for conducting a scenario-planning exercise.
To learn more about this book, check out the following Web page: http://www.getabstract.com/summary/54...
Herman Kahn, brilliant strategist and game theorist, is the godfather of scenario planning. (He partly inspired Dr. Strangelove, the creepy character played by Peter Sellers in the 1964 madcap movie of the same name.) During the 1950s and 1960s, Kahn used the intellectual tool of scenario planning to examine and write about the horrific consequences of thermonuclear war. Originally a national military strategizing tool, scenario planning crossed into the business world during the late 1960s. It does not predict the future. Rather, strategists use it to examine and plan for possible futures. Consultants and futurists Ian Wilson and William K. Ralston Jr. are bona fide scenario-planning experts, however, they could have explained more plainly exactly how companies should handle the complexities of carrying out the process. Some examples are unclear and the text sometimes becomes dense. Still, getAbstract finds that leaders and managers can benefit from this useful overview of the subject, particularly the structure of the 18-step plan for conducting a scenario-planning exercise.
To learn more about this book, check out the following Web page: http://www.getabstract.com/summary/54...
Displaying 1 of 1 review