The Start-Up Kit contains everything you need to start and run your own business!
- A book covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from Start-Up expert Emma Jones and packed with case studies from people who've already started their own successful businesses.
- Amazing offers from some of the leading brands for small
- Barclays - a business bank account which is opened with £25 in the account - O2 and BlackBerry - a deal on a handset on the O2 network - Google - £30 of Adwords - MOO.COM - free pack of business cards - HP - 10% discount on a notebook - Experian - 50 free business leads - PayPal - credit - Regus - access to business lounges - iStockphoto - discount on stock imagery - GoToMeeting - 60 day free trial
- Membership of the Brightword and Bitsy communities where members can find information on starting and running a small business and a vibrant community marketplace to sell their services and products and obtain services.
Librarian Note: There is more than one author in the Goodreads database with this name. This author is entered with 6 spaces.
Emma Jones is a business expert and author, and founder of small business support company Enterprise Nation. Her books include 'Spare Room Start Up', 'Working 5 to 9 ', 'Go Global' and 'The Start Up Kit'. Following a five year career at an international accounting firm, Emma started her first business at 27, from a spare room in her Manchester apartment. That business was sold 18 months later, and the experience led to Emma's next venture, Enterprise Nation. Its website (www.enterprisenation.com) was launched in 2006 and became the most popular for home business owners in the UK, attracting over 100,000 visitors each month. Enterprise Nation has evolved to help even more would-be entrepreneurs. It now produces books, kits, online tools, video clips, friendly forums and weekly classes for anyone wanting to start and grow a small business. Emma is also a co-founder of national campaign, StartUp Britain. @e_nation @emmaljones @brightwordpub www.enterprisenation.com
With £400 worth of benefits, this book sells itself without the need for the advice it contains. This is a shame, because the accompanying book is a wealth of valuable information that eclipses the attached offers.
Identifying itself as ‘Everything you need to start a small business’ is a bold claim, but you wouldn’t bet against the author Emma Jones, who has written similar books (Go Global, Working 5 to 9, Spare Room Startup) on this subject. It seems that her mission in life is to spread the word that the aim of starting a small business is well within the reach of those people who once thought it impossible.
The Startup Kit is set out in a simple, but effective way. There is no space left undisturbed to provide a titbit of salient business advice, or suggestions for further places to look, or for technology that might make your life easier. There is even a section at the back of the book that provides a selection of sample templates for all of the supporting work that you are going to need to do, to make your business work.
The jewel in the crown of the kit are the offers that are contained in the pack. For the purchase price of the book, there are offers with Blackberry, Google, Experian and others that will make life just that little bit easier when you are manically trying to get your business going and have little spare capacity to think about yet another thing.
The style of the book fits in with the two other books that Emma has written, and this book more than continues the trend for easy to read, sensible advice for the would-be entrepreneur. With ideas about how to market your ideas, generate sales, and deal with the inevitable interest of the taxman, this book is as close to being the perfect startup book. For the would be entrepreneur, this is an essential purchase.
There is only one thing that Emma Jones does not do - she can’t give you your business idea. You’ll have to think of that yourself.