The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance

by Allison Davis, Jane Shannon

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

Genres: Business, Reference

295 pages, Hardcover

First published January 4, 2011

About the author

Alison Davis was a pioneer, founding one of the first firms to specialize in employee communication. She led Davis & Company for over 35 years setting strategic direction for the firm, consulting with clients on their toughest communication challenges, and leading the development of new products and services.

Reviews

[Vanessa · Rating 5 out of 5]

Excellent advice and a highly recommended read. I thoroughly enjoyed it because of how clear and concise the advice was and how practical a book this is. Makes communication sound simple and easy. So much less confusing and complicated than the words coming out of my mind!

[Lottel. · Rating 5 out of 5]

Excellent.