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Foundations of Marketing
"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.
363 pages, Paperback
First published August 1, 2002
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Displaying 1 - 1 of 1 review
January 25, 2015
Well the book explains the marketing principles and concepts in a very simple way .. i did learn from it alot .. i wanna just highlight that the included case studies became really obsolete for 2014/2015 ..
Displaying 1 - 1 of 1 review