Ethical Marketing

by Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie

Ethical Marketing by Murphy, Patrick E., Laczniak, Gene R., Bowie, Norman E.,...

288 pages, Paperback

Published August 25, 2004

Reviews

[Sarah]

The cases are okay, but when this is used in place of a lecture it simply doesn't work. The Marketing Ethics class I'm in hasn't taught me anything except you can still get a bad grade when you follow the instructor's directions and you try to use the VERY limited information in each case the best way possible.

[Cantrelle Peppin]

Clear and thorough for any marketing student.