Ethical Marketing

by Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie

This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. For marketing practitioners and those in the business ethics field.

288 pages, Paperback

First published September 4, 2004

Reviews

[Sarah · Rating 1 out of 5]

The cases are okay, but when this is used in place of a lecture it simply doesn't work. The Marketing Ethics class I'm in hasn't taught me anything except you can still get a bad grade when you follow the instructor's directions and you try to use the VERY limited information in each case the best way possible.

[Cantrelle Peppin · Rating 3 out of 5]

Clear and thorough for any marketing student.