Strategie: Unternehmensnavigation Für Stürmische Zeiten

by Fredmund Malik

In Strategy , Fredmund Malik once again offers executives in the business world the tools they need to lead their companies. Exploring the technological innovations that have revolutionized business, Malik outlines the problems confronting companies in this novel era. He then discusses the many effective cybernetic systems for strategic navigation and the patterns of transformations to come, along with the economic dynamics that will accompany them. The book also lays out the revolutionary new methods that allow businesspeople around the world to master these new strategies with precision, ease, and unprecedented speed.

Hardcover

First published January 1, 2008

Reviews

[Claus-peter Seichter · Rating 5 out of 5]

strong points on strategy and its implementation in business context. more theory than practical implications, but great read.