The Superpromoter: The Power of Enthusiasm

by Rijn Vogelaar

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

238 pages, Hardcover

First published August 1, 2009

Reviews

[Andrew Man · Rating 4 out of 5]

Inspiring book, that changed my paradigm. The business world is still so focused on fixing customer dissatisfaction, that we neglect our most loyal and important customer, the "Superpromoter".
A must read for everyone that is in marketing and looking for new source of inspiration, to make your work fun, and enjoyable.
For everyone else, this book is a great reminder for us not to forget the great things in life.