Major and terrible events are happening in the world. They are daily reported in the media and yet most people seem to remain unmoved and uncaring. Are the media themselves responsible for this lack of care? Meanwhile, thanks to the emergence and popularity of cultural studies, the media are being studied as never before. But why is that study so often trivial and lacking in moral seriousness? Is the discipline of cultural studies part of the problem rather than, as it would have us believe, the answer? This book poses these questions and encourages reflection on why, for example, advertisements for coffee inspire more discussion than do famines. The book takes aim at the empty heart of cultural studies and argues that the study of the media can only be culturally valuable and morally worthwhile if it remembers the lessons taught by sociology. This is an accessible and controversial book which is bound to inspire debate amongst students and commentators on the media.
Keith Tester has been Professor of Sociology at Hull since 2008, having previously been Professor of Cultural Sociology at the University of Portsmouth. In 2010-2011 he is also Professor of Sociology at Kyung Hee University, Seoul, Korea; Visiting Professor at the Bauman Institute in the School of Sociology & Social Policy at the University of Leeds; an Honorary Member of the Thesis Eleven Centre for Cultural Sociology at LaTrobe University, Melbourne, Australia (where he has been a Distinguished Visiting Fellow); a Fellow of the Royal Society of Arts; and a Research Associate of the Institute for the Study of Social Change at University College Dublin. He is also an Executive Committee member of the Histories of Violence web project at the University of Leeds.
Keith studied for his Ph.D at the University of Leeds, and the ‘book of the thesis’ – Animals and Society – was awarded the British Sociological Association Philip Abrams Memorial Prize for Best First Sole-Authored Book in 1992. Keith is on the editorial boards of The Journal of Classical Sociology, Journal of Human Rights and Thesis Eleven.
Keith’s main research interest is in thinking sociologically about the entwinement of culture and morality. For example, thanks to contemporary media we know about suffering in other parts of the world, but what do we do about it? What does this knowledge mean to us? Do the culture industries predetermine what we might know and do? His work raises these kinds of questions through the heritage of critical theory and, especially, the social thought of Zygmunt Bauman. His interest in culture has also resulted in publications on film and art.
Nice to read a contrarian view on the (now) institutionally revered topic of cultural studies, and nice to read an attempt to rehabilitate the image of Theodor Adorno in contemporary scholarship.