Writing and Selling a Nonfiction Book

by Max Gunther

This practical handbook is a step-by-step guide to writing successfully for one of today's most receptive markets - nonfiction books. Drawing on his own experience in this field, Max Gunther presents his tested approach to planning, writing, and selling full-length nonfiction, and effectively demonstrates the process which has worked so well for him and other best-selling writers. Based on the author’s belief that “writing a book looks considerably harder than it is” and that the essential equipment a writer needs is “a fondness for words, an enjoyment of the writing process, and some knowledge of nonfiction book techniques, plus the courage to make a first attempt,” this book makes success not only possible but achievable in the expanding field of nonfiction books.

Hardcover

Published January 1, 1973

About the author

Max Gunther was an Anglo-American journalist and writer. He was the author of 26 books, including his investment best-seller, The Zurich Axioms.

Born in England, Gunther moved to the United States at age of 11 after his father, Franz Heinrich became the manager of the New York branch of a leading Swiss bank, SBC.

Gunther graduated from Princeton University in 1949 and served in the United States Army from 1950 to 1951.

He worked at Business Week magazine from 1951 to 1955 and during the following two years he was the contributing editor for Time Magazine. He also contributed to Playboy, True, Reader's Digest, TV Guide, McCall's, and Saturday Evening Post.