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Escaping the Survival Trap at the Bottom of the Pyramid
This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou. Available in print and digital formats.
Why the world’s poorest stay so understanding the real root cause to create solutions that really work.
Finding ways to solve poverty while tapping into economic opportunity at the “Bottom of the Pyramid” requires that we discover why poverty persists. Getting to the root cause requires we look at the problem from the perspective of typical individuals in “Bottom of the Pyramid” markets. Let’s consider them.
Why the world’s poorest stay so understanding the real root cause to create solutions that really work.
Finding ways to solve poverty while tapping into economic opportunity at the “Bottom of the Pyramid” requires that we discover why poverty persists. Getting to the root cause requires we look at the problem from the perspective of typical individuals in “Bottom of the Pyramid” markets. Let’s consider them.
32 pages, Kindle Edition
First published December 15, 2010
2 people want to read
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