Marketing Management: Knowledge and Skills: Text, Analysis, Cases, Plans

by J. Paul Peter, James H. Donnelly Jr.

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Genres: Business, School

928 pages, Paperback

First published January 1, 1986

Reviews

[Daniele Leonardi · Rating 3 out of 5]

Letto per esame universitario. Il testo presenta in forma i concetti fondamentali del marketing per chi si approccia per la prima volta ad esso. Ottimo per iniziare.

[Habib · Rating 4 out of 5]

one of the best text books on MARKETING

it's clear, abstract, and easy to understand

combination of knowledge and skill improvement is very essential for future marketers

[Willy Joe]

21