Win-Win: An Everyday Guide to Negotiating

by David Goldwich

We all negotiate every day, whether we realize it or not. Yet few people ever learn how to negotiate. Those who do usually learn the traditional, win-lose negotiating style rather than an approach that is likely to result in a win-win agreement. This old-school, adversarial approach may be useful in a one-off negotiation where you will probably not deal with that party again. However, such transactions are becoming increasingly rare, because most of us deal with the same people repeatedly –our spouses and children, our friends and colleagues, our customers and clients. It’s essential to achieve successful results for ourselves and maintain a healthy relationship with our negotiating partners at the same time. In today’s interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result. This book will show you how to get that win-win.

232 pages, Paperback

Published October 15, 2020