Collaborative Advantage: How collaboration beats competition as a strategy for success

by Paul Skinner

' Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, c o-founders of Ben and Jerry's

'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'.

Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization.

He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world.

You will gain access to world-leading techniques to enable you

· Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
· Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
· De-couple your potential for growth from the level of resource your organization controls.

This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.

Genres: Business

240 pages, Paperback

Published April 30, 2019

Reviews

[Kym Hamer · Rating 5 out of 5]

Paul Skinner's book on Collaborative Advantage is a thought-provoking and pragmatic read. Thought-provoking in that Skinner presents a compelling case for Collaborative Advantage as a better business model (than Competitive Advantage) for the future - and you need only look at oft-cited success stories like Uber and AirBnB to get a hint of why this might be true. And pragmatic in that Section Two not only contains five steps to developing collaborative advantage - based on both Skinner's experience and other case studies - but each chapter ends with a list of key questions to be answered in exploring, understanding and fine-tuning how collaborative advantage could amplify your business.

As a passionate advocate of collaboration, Collaborative Advantage feels like the most useful business book I've read for a while - so much so that I'm off to tackle the 6 questions in Step 1. Definitely one to keep on the bookshelf and revisit again and again.