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Reality Check: How VR and AR Can Supercharge Your Business
Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.
Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors.
Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.
Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors.
Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.
280 pages, Paperback
Published June 24, 2025
About the author
Jeremy Dalton
6 books4 followersJeremy leads PwC's VR/AR team, helping clients understand, quantify, and implement the benefits of virtual reality and augmented reality technology (sometimes collectively referred to as XR, immersive technologies or spatial computing).
He helped formally advise UK XR startups on the business and legal aspects of the technology in a publicly available report entitled 'Growing VR/AR Companies in the UK'. In his 'Seeing is Believing' report, Jeremy released an analysis on the global economic impact of XR through to 2030. He is also the author of the 'XR in industry' analysis which examines commercial users of XR technology, the data of which is available on a web-based interactive map and dashboard.
As a regular contributor to a greater understanding of XR technology, Jeremy has written professionally published books and given talks all over the world on the subject. He and his work have been featured in the media on radio, newspapers and online with The Financial Times, The Economist, the BBC, The Independent, The Guardian, and The Times.
As part of his mission to educate, connect and inspire, he has worked with organisations like the World Economic Forum on XR initiatives and currently sits on the advisory board of Immerse UK, a UK government supported cross-sector network for businesses, research groups and educational organisations that are engaged with immersive technologies.
He also happens to be a Chartered Accountant (but prefers not to advertise that too loudly!).
He helped formally advise UK XR startups on the business and legal aspects of the technology in a publicly available report entitled 'Growing VR/AR Companies in the UK'. In his 'Seeing is Believing' report, Jeremy released an analysis on the global economic impact of XR through to 2030. He is also the author of the 'XR in industry' analysis which examines commercial users of XR technology, the data of which is available on a web-based interactive map and dashboard.
As a regular contributor to a greater understanding of XR technology, Jeremy has written professionally published books and given talks all over the world on the subject. He and his work have been featured in the media on radio, newspapers and online with The Financial Times, The Economist, the BBC, The Independent, The Guardian, and The Times.
As part of his mission to educate, connect and inspire, he has worked with organisations like the World Economic Forum on XR initiatives and currently sits on the advisory board of Immerse UK, a UK government supported cross-sector network for businesses, research groups and educational organisations that are engaged with immersive technologies.
He also happens to be a Chartered Accountant (but prefers not to advertise that too loudly!).
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Displaying 1 of 1 review
January 2, 2026
This is truly a must-read book for anyone working with or exploring XR. Whether you’re at the very beginning of your XR journey or already a seasoned professional, you’ll find enormous value here. The book is full of practical tips, insights drawn from existing projects, and lessons you can immediately apply. It also sparked a great deal of inspiration for my own projects.
Displaying 1 of 1 review