Moderating Focus Groups

by Richard A. Krueger

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

136 pages, Paperback

First published July 1, 1997

Reviews

[Sean Halpin · Rating 3 out of 5]

Like the other books in this series this is very introductory. This particular volume is even more so than the others I have read from this kit. For example, the author reminds the moderator not to use alcohol because it "dulls your ability to moderate the focus group." Maybe some will find this type of advice helpful.

Despite much of the text being directed at such a common-sense level there are some gems. For example, in analysis of interview data the researcher might sometimes perform member checking, or calling participants after the fact to review some of the findings and ensure they align well with what the participant thinks. In the current book Krueger suggests taking a 2-3 minute debriefing period at the end of the focus group where the moderator summarizes initial impressions and allows the focus group participants to provide immediate feedback.