Effective Public Relations

by Scott M. Cutlip, Allen H. Center, Glen M. Broom

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

Genres: Nonfiction, Textbooks, Business, Communication

486 pages, Paperback

First published February 1, 1982

Reviews

[Liz · Rating 3 out of 5]

Well, now that I've gotten my APR, I'm glad to have this book around. While I didn't read the entire thing, it will stay on my shelf as a tried and true PR reference.

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It's the PR bible, it turns out. Gotta have it to make it through the APR exam, so yes, I probably have just bought my last ever textbook. Unless I decide to get another masters or Ph.D. someday.

[Alyssa · Rating 3 out of 5]

3.5 stars. This was the last textbook I will ever have to read for college! :)

[Adam · Rating 3 out of 5]

This was alternately a thrill and a chore. Some parts are excellent, some parts are awful. It definitely reads like it was written by two people: one who could write and one who could not.

[MaiEak Blackgood]

Very Good Book

[Zeno Izen · Rating 3 out of 5]

This public relations textbook was good enough that I've saved it for all these years, and still refer to it occasionally. A favorite part of this book is the treatment of the American Revolution as a public relations campaign. According to this book, the Boston Massacre was not a spontaneous event and the Liberty Tree was a clever symbol for rallying the colonists.

[Nines · Rating 5 out of 5]

what can i say? it's a text books.
you should read this if you're a PR student. but PR practitioner should read this one too..

[Sisca · Rating 3 out of 5]

Buku wajib nih.. gimana ya...

[Melissa DelaCalzada · Rating 5 out of 5]

Great reference for public relations professionals who are pursuing an Accreditation in Public Relations.

[Nil Neil]

ok

[Yoanita Marlinasari · Rating 5 out of 5]

evaluation programm

[Nica Valenzuela]

nice book

[Lagi Baca · Rating 4 out of 5]

Rujukan buku perkuliahan yang lumayan lengkap, khususnya bagi jurusan public relation

[Saqib]

asd