false http://photo.goodreads.com/books/1175095219m/477420.jpg 477420 1 <P><B></B> Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. <B></B> Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations.<B></B> An excellent, <I>essential</I> desk reference for those in the practice. </P> 465633 25 7 2005 Effective Public Relations (9th Edition) (Effective Public Relations) total:15|5:4|4:6|3:5| 15 59 24 5 0 0 false false Thu Apr 23 00:00:00 -0700 2009 Thu Apr 23 02:00:50 -0700 2009 Thu Apr 23 02:01:40 -0700 2009 3 0 false false Sun Nov 16 00:00:00 -0800 2008 Tue May 20 19:30:10 -0700 2008 Sun Nov 16 18:59:14 -0800 2008 1
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It's the PR bible, it turns out. Gotta have it to make it...more...]]> 5 0 false false Sun Feb 24 22:58:25 -0800 2008 Sun Feb 24 23:00:03 -0800 2008 what can i say? it's a text books.
you should read this if you're a PR student. but PR practitioner should read this one too..

]]> 5 0 false false Wed Nov 05 21:55:07 -0800 2008 Wed Nov 05 22:02:19 -0800 2008 3 0 false false Mon Oct 06 23:37:24 -0700 2008 Mon Oct 06 23:38:01 -0700 2008 0 0 false false Sun Sep 20 16:51:42 -0700 2009 Sun Sep 20 16:51:42 -0700 2009 0 0 false false Mon Mar 09 11:43:58 -0700 2009 Mon Mar 09 11:43:58 -0700 2009 5 0 false false Sun Mar 01 00:04:10 -0800 2009 Sun Mar 01 00:04:10 -0800 2009 3 0 false false Sun Feb 15 21:36:35 -0800 2009 Sun Feb 15 21:36:35 -0800 2009 0 0 false false Wed Feb 11 01:48:24 -0800 2009 Wed Feb 11 01:48:24 -0800 2009 0 0 false false Fri Dec 26 19:17:58 -0800 2008 Fri Dec 26 19:18:02 -0800 2008 3 0 false false Mon Nov 10 07:17:49 -0800 2008 Mon Nov 10 07:17:49 -0800 2008 0 0 false false Sat Nov 08 23:59:36 -0800 2008 Sat Nov 08 23:59:36 -0800 2008 0 0 false false Mon Sep 22 18:18:29 -0700 2008 Mon Sep 22 18:18:29 -0700 2008 0 0 false false Sun Aug 10 13:13:30 -0700 2008 Sun Aug 10 13:13:30 -0700 2008 4 0 false false Fri Aug 22 08:50:27 -0700 2008 Sun Jul 20 22:46:29 -0700 2008 Fri Aug 22 08:50:27 -0700 2008 4 0 false false Sat Jun 28 23:59:36 -0700 2008 Sat Jun 28 23:59:36 -0700 2008 0 0 false false Fri Jun 06 13:47:08 -0700 2008 Fri Jun 06 13:47:08 -0700 2008 4 0 false false Fri Feb 01 00:00:00 -0800 2008 Wed May 28 09:23:22 -0700 2008 Wed May 28 09:23:22 -0700 2008 4 0 false false Sun Feb 10 23:09:35 -0800 2008 Sun Feb 10 23:09:35 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=477420