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A Whole New Mind: Why Right-Brainers Will Rule the Future A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
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“I say, 'Get me some poets as managers.' Poets are our original systems thinkers. They contemplate the world in which we live and feel obligated to interpret, and give expression to it in a way that makes the reader understand how that world runs. Poets, those unheralded systems thinkers, are our true digital thinkers. It is from their midst that I believe we will draw tomorrow's new business leaders."

--Sidney Harman, CEO Multimillionaire of a stereo components company”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Design. Story. Symphony. Empathy. Play. Meaning. These six senses increasingly will guide our lives and shape our world.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Asking “Why?” can lead to understanding. Asking “Why not?” can lead to breakthroughs.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“change is inevitable, and when it happens, the wisest response is not to wail or whine but to suck it up and deal with it.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Leadership is about empathy. It is about having the ability to relate and to connect with people for the purpose of inspiring and empowering their lives.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Empathy is an essential part of living a life of meaning.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” —PAOLA ANTONELLI, curator of architecture and design, Museum of Modern Art”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“We are moving from an economy and a society built on the logical, linear, computerlike capabilities of the Information Age to an economy and a society built on the inventive, empathic, big-picture capabilities of what’s rising in its place, the Conceptual Age.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“A calling is the most satisfying form of work because, as gratification, it is done for its own sake rather than for the material benefits it brings,”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“A genuine smile involves two facial muscles: (1) the zygomatic major muscle, which stretches from the cheekbone and lifts the corners of the mouth; and (2) the outer part of the obicularis oculi muscle, which orbits the eye, and is involved in “pulling down the eyebrows and the skin below the eyebrows, pulling up the skin below the eye, and raising the cheeks.”7 Artificial smiles involve only the zygomatic major.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“change is inevitable, and when it happens, the wisest response is not to wail or whine but to suck it up and deal with”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Here’s Ohga: “At Sony, we assume that all products of our competitors have basically the same technology, price, performance, and features. Design is the only thing that differentiates one product from another in the marketplace.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“business writer Polly LaBarre notes, “The United States spends more on trash bags than ninety other countries spend on everything.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Mastery of design, empathy, play, and other seemingly “soft” aptitudes is now the main way for individuals and firms to stand out in a crowded marketplace.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“The Queen died. The King died.”

“The Queen died. And the King died of a broken heart.”

The first line was fact. The second line was a story. It placed the facts in context, added emotion and made us connect to it by making it memorable.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Metaphor is the lifeblood of all art.” —TWYLA THARP”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Today, the defining skills of the previous era—the “left brain” capabilities that powered the Information Age—are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous—the “right-brain” qualities of inventiveness, empathy, joyfulness, and meaning—increasingly will determine who flourishes and who flounders.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“about 48 percent of GE’s software is developed in India.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Design—that is, utility enhanced by significance—has become an essential aptitude for personal fulfillment and professional success”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Ponder that humble toaster. The typical person uses a toaster at most 15 minutes per day. The remaining 1,425 minutes of the day the toaster is on display. In other words, 1 percent of the toaster’s time is devoted to utility, while 99 percent is devoted to significance. Why shouldn’t it be beautiful, especially when you can buy a good-looking one for less than forty bucks?”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“According to the research, the most effective executives deployed humor twice as often as middle-of-the-pack managers.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Indeed, one of design’s most potent economic effects is this very capacity to create new markets—whether for ring tones, cutensils, photovoltaic cells, or medical devices.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“DESIGN IS a high-concept aptitude that is difficult to outsource or automate—and that increasingly confers a competitive advantage in business.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Buy a small notebook and begin carrying it with you wherever you go. When you see great design, make a note of it.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Do the same for flawed design.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Listening to the conversations of those nearby has a bad reputation. But we all do it, so we might as well make it worthwhile. Next time you’re in a position to eavesdrop, listen carefully to what your targets are saying. Then imagine yourself as one of those people in that situation. What are you (that is, him or her) thinking and feeling at that moment? What emotions, if any, are coursing through your body? How did you end up in this particular place at this particular time?”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“personal narrative has become more prevalent, and perhaps more urgent, in a time of abundance, when many of us are freer to seek a deeper understanding of ourselves and our purpose.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“IDEO is one of the world’s most respected design firms—the creator of everything from those fat-handled toothbrushes for kids to Apple Computer’s first mouse to the Palm V. How do they do it? The secret would make an MBA squirm: Empathy. In the IDEO universe, great design doesn’t begin with a cool drawing or a nifty gadget. It begins with a deep and empathic understanding of people.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
“Story represents a pathway to understanding that doesn’t run through the left side of the brain.”
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

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