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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz
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Pour Your Heart Into It Quotes Showing 1-30 of 45
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Early on I realized that I had to hire people smarter and ore qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Whatever you can do, or dream you can, . . . begin it. Boldness has genius, power and magic in it. —GOETHE”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be the litmus test.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“When you’re in a hole, quit digging!”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“But my story is as much one of perseverance and drive as it is of talent and luck. I willed it to happen. I took my life in my hands, learned from anyone I could, grabbed what opportunity I could, and molded my success step by step. Fear of failure drove me at first, but as I tackled each challenge, my anxiety was replaced by a growing sense of optimism. Once you overcome seemingly insurmountable obstacles, other hurdles become less daunting.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Her tecrübe sizi bir sonrakine hazırlar. Bir sonrakinin ne olacağını hiç bilemezsiniz.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“One of the terrible tragedies, for me, was the fact that my father passed away before he could witness what I achieved.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Günlük hayatta, kolay yolu seçmenizi isteyen dostlarınızdan, ailenizden ve iş arkadaşlarınızdan, mevcut yöntemleri tatbik etmeniz yönünde öyle çok baskı görürsünüz ki sadece statükoyu kabul etmemeniz değil sizden bekleneni yapmanız da zorlaşabilir. Ama kendinize, hayalinize gerçekten inandığınızda, kontrolü elinize almak ve vizyonunuzu gerçeğe dönüştürmek için elinizden gelebilecek her şeyi yapmanız gerekir.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Bir şirketin, çalışanlarıyla arasında kurduğu güven ilişkisinden daha değerli bir şey yoktur. İnsanlar yönetimin kazancı adilce paylaştırmadığına inanırsa şirketten soğurlar. Yönetime güvenmemeye başladıklarında ise şirketin geleceği tartışmalı hale gelir.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Çoğumuz, hayallerimizin suya düşecek gibi olduğu önemli anlarla karşı karşıya kalırız. Bu tür olaylara karşı hazırlıklı değilsinizdir ama nasıl tepki vereceğiniz önemlidir. Önemli olan sahip olduğunuz değerleri unutmamanızdır. Cesur ama dürüst olun. Teslim olmayın. Çevrenizdeki diğer insanlar da dürüstse başarırsınız.
Beklenmedik toplar kafanıza çarptığında savunmasız kalabilirsiniz. İşte böyle durumlarda bir fırsatı kaçırabilirsiniz. Böyle anlar, aynı zamanda gücünüzün test edildiği zamanlardır.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“The best ideas are those that create a new mind-set or sense a need before others do, and it takes an astute investor to recognize an idea that not only is ahead of its time but also has long-term prospects.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“A hundred times every day I remind myself that my inner and outer life depend on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received. —ALBERT EINSTEIN”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“What distinguishes the talented person who makes it from the person who has even more talent but doesn’t get ahead? Look at the aspiring actors waiting tables in New York, as an example: Many of them are probably no less gifted than stars like Robert DeNiro and Susan Sarandon. Part of what constitutes success is timing and chance. But most of us have to create our own opportunities and be prepared to jump when we see a big one others can’t see. It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound. That’s what I did in 1985. If I hadn’t, Starbucks wouldn’t be what it is today.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock the dominant player into second place tomorrow. I keep pushing to make sure that Starbucks thinks of the Next Big Thing before it has even crossed anybody else’s mind. In fact, Don Valencia is working on it even as I’m writing this book.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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