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Zucked: Waking Up to the Facebook Catastrophe Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee
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“Being a citizen is an active state; being a consumer is passive.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“One business practice I want to eliminate is the use of microtargeting in political advertising. Facebook, in particular, enables advertisers to identify an emotional hot button for individual voters that can be pressed for electoral advantage, irrespective of its relevance to the election. Candidates no longer have to search for voters who share their values. Instead they can invert the model, using microtargeting to identify whatever issue motivates each voter and play to that. If a campaign knows a voter believes strongly in protecting the environment, it can craft a personalized message blaming the other candidate for not doing enough, even if that is not true. In theory, each voter could be attracted to a candidate for a different reason. In combination with the platforms’ persuasive technologies, microtargeting becomes another tool for dividing us. Microtargeting transforms the public square of politics into the psychological mugging of every voter.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“Zeynep Tufekci, the UNC scholar who is one of the world’s foremost experts on the impact of emerging technology in politics, has observed that internet platforms enable the powerful to affect a new kind of censorship. Instead of denying access to communications and information, bad actors can now use internet platforms to confuse a population, drowning them in nonsense. In her book, Twitter and Tear Gas, she asserts that “inundating audiences with information, producing distractions to dilute their attention and focus, delegitimizing media that provide accurate information (whether credible mass media or online media), deliberately sowing confusion, fear, and doubt by aggressively questioning credibility (with or without evidence, since what matters is creating doubt, not proving a point), creating or claiming hoaxes, or generating harassment campaigns designed to make it harder for credible conduits of information to operate, especially on social media which tends to be harder for a government to control like mass media.” Use of internet platforms in this manner undermines democracy in a way that cannot be fixed by moderators searching for fake news or hate speech.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“They have taken advantage of our trust, using sophisticated techniques to prey on the weakest aspects of human psychology, to gather and exploit private data, and to craft business models that do not protect users from harm.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“the best way to differentiate the good from the bad is to look at economic incentives. Companies that sell you a physical product or a subscription are far less likely to abuse your trust than a company with a free product that depends on monopolizing your attention. The platforms are led by really smart, well intentioned people, but their success took them to places where their skills no longer fit the job. They have created problems they cannot solve.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“user data is feeding artificial intelligences whose objective is to manipulate the attention and behavior of users without their knowledge or approval. Facebook’s policy of allowing third-party app vendors to harvest friends lists, its tolerance of hate speech, its willingness to align with authoritarians, and its attempts to cover up its role in the Russian election interference are all symptoms of a business that prioritized growth metrics over all other factors.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“Technological progress has merely provided us with more efficient means for going backwards. —ALDOUS HUXLEY”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“It is the largest and one of the most important places where citizens exchange views. And every interaction is governed by the terms of service of a private corporation whose priority is profits.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe
“One of the most valuable use cases that resulted from combining data sets was anticipation of future purchase intent based on a detailed history of past behavior. When”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe