Confessions of an Advertising Man Quotes

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Confessions of an Advertising Man Confessions of an Advertising Man by David Ogilvy
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Confessions of an Advertising Man Quotes Showing 1-6 of 6
“The consumer isn't a moron. She is your wife.”
David Ogilvy, Confessions of an Advertising Man
“Where people aren’t having any fun, they seldom produce good work.”
David Ogilvy, Confessions of an Advertising Man
“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
David Ogilvy, Confessions of an Advertising Man
“What you say in advertising is more important than how you say it.”
David Ogilvy, Confessions of an Advertising Man
“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?”
David Ogilvy, Confessions of an Advertising Man
“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
David Ogilvy, Confessions of an Advertising Man