The Lean Startup Quotes

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
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The Lean Startup Quotes Showing 151-180 of 346
“PIVOTE DE CAPTURA DEL VALOR Hay muchas formas de capturar el valor que crea una empresa. Estos métodos suelen denominarse monetización o modelos de ingresos. Estos términos son demasiado limitados. La idea implícita de monetización es que es un elemento separado de un producto que se puede añadir o suprimir a voluntad. En realidad, la captura del valor es una parte intrínseca de la hipótesis del producto. A menudo, los cambios en la forma de capturar valor por parte de la empresa pueden tener consecuencias de gran alcance para el resto del negocio, el producto y las estrategias de marketing. PIVOTE DE MOTOR DEL CRECIMIENTO Como veremos en el capítulo 10, hay tres motores de crecimiento que propulsan a la startup: el crecimiento viral, el crecimiento pegajoso y el crecimiento remunerado. En este tipo de pivote, una empresa cambia su estrategia de crecimiento para buscar un crecimiento más rápido o más rentable. Habitualmente, pero no siempre, el cambio en el motor de crecimiento también requiere un cambio en la forma de capturar el valor. PIVOTE DE CANAL En la terminología de ventas habitual, el mecanismo a través del cual una empresa entrega sus productos a los consumidores se llama canal de venta o canal de distribución. Por ejemplo, los bienes de consumo envasados se venden en una tienda de comestibles, los coches se venden en concesionarios y la mayoría del software para empresas (personalizado), a través de empresas de consultoría y servicios profesionales. A menudo, los requerimientos del canal determinan el precio, las características y el panorama competitivo del producto. Un pivote de canal es el reconocimiento de que la misma solución básica puede ser suministrada a través de un canal diferente con mayor efectividad. Siempre que una empresa abandona un complejo de venta anterior para «vender directamente» a sus consumidores, se produce un pivote de canal. Debido a su efecto destructivo en los canales de venta, internet ha tenido un efecto disruptivo en los sectores que previamente requerían complejos de venta y canales de distribución como la publicación de periódicos, revistas y libros. PIVOTE DE TECNOLOGÍA Ocasionalmente, una empresa puede descubrir una forma diferente para alcanzar una misma solución usando una tecnología completamente distinta. Los pivotes de tecnología son mucho más habituales en las empresas consolidadas. En otras palabras, son innovaciones sostenibles, con una mejora incremental diseñada para atraer y retener una base de consumidores existente. Las empresas consolidadas destacan en este tipo de pivote porque no suponen un gran cambio. El segmento de consumidores es el mismo, el modelo de captura del valor es el mismo y los canales de socios son los mismos. La única pregunta es si la nueva tecnología puede proporcionar un precio y/o unos resultados superiores en comparación con la tecnología existente.”
Eric Ries, El método Lean Startup: Cómo crear empresas de éxito utilizando la innovación continua
“The one envelope at a time approach is called “single-piece flow”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“good design is one that changes customer behavior for the better.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Process is only the foundation upon which a great company culture can develop.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“All successful sales models depend on breaking down the monolithic view of organizations into the disparate people that make them up.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Even when one is selling to large institutions, as in a business-to-business model, it helps to remember that those businesses are made up of individuals.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Wealthfront”
Eric Ries, A Startup Enxuta: como os empreendedores atuais utilizam a inovação contínua para criar empresas extremamente bem-sucedidas
“Every setback is an opportunity for learning.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“For a report to be considered actionable, it must demonstrate clear cause and effect. Otherwise, it is a vanity metric. The”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Entrepreneurship is a kind of management. No, you didn’t read that wrong.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Throughout the process of driving, you always have a clear idea of where you’re going. If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn. You remain thoroughly focused on getting to your destination.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Yet if the fundamental goal of entrepreneurship is to engage in organization building under conditions of extreme uncertainty, its most vital function is learning. We must learn the truth about which elements of our strategy are working to realize our vision and which are just crazy. We must learn what customers really want, not what they say they want or what we think they should want. We must discover whether we are on a path that will lead to growing a sustainable business.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Every business plan begins with a set of assumptions.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Those who have sat in a meeting debating the units of measurement in a report will recognize this problem.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Legal risks may be daunting, but you may be surprised to learn that the most common objection I have heard over the years to building an MVP is fear of competitors—especially large established companies—stealing a startup’s ideas. If only it were so easy to have a good idea stolen! Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor. In fact, I have often given entrepreneurs fearful of this issue the following assignment: take one of your ideas (one of your lesser insights, perhaps), find the name of the relevant product manager at an established company who has responsibility for that area, and try to get that company to steal your idea. Call them up, write them a memo, send them a press release—go ahead, try it. The truth is that most managers in most companies are already overwhelmed with good ideas. Their challenge lies in prioritization and execution, and it is those challenges that give a startup hope of surviving.10 If a competitor can outexecute a startup once the idea is known, the startup is doomed anyway. The reason to build a new team to pursue an idea is that you believe you can accelerate through the Build-Measure-Learn feedback loop faster than anyone else can. If that’s true, it makes no difference what the competition knows. If it’s not true, a startup has much bigger problems, and secrecy won’t fix them. Sooner or later, a successful startup will face competition from fast followers. A head start is rarely large enough to matter, and time spent in stealth mode—away from customers—is unlikely to provide a head start. The only way to win is to learn faster than anyone else. Many startups plan to invest”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Once a team is set up, what should it do? What process should it use? How should it be held accountable to performance milestones?”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Compare two startups. The first company sets out with a clear baseline metric, a hypothesis about what will improve that metric, and a set of experiments designed to test that hypothesis. The second team sits around debating what would improve the product, implements several of those changes at once, and celebrates if there is any positive increase in any of the numbers. Which startup is more likely to be doing effective work and achieving lasting results?”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Departments too often spend their energy learning how to use data to get what they want rather than as genuine feedback to guide their future actions.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“When people are used to evaluating their productivity locally, they feel that a good day is one in which they did their job well all day.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“it’s human nature to assume that when we see a mistake, it’s due to defects in someone else’s department, knowledge, or character,”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“a new breed of designers is developing brand-new techniques under the banner of Lean User Experience (Lean UX). They recognize that the customer archetype is a hypothesis, not a fact. The customer profile should be considered provisional until the strategy has shown via validated learning that we can serve this type of customer in a sustainable way.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Contrary to traditional product development, which usually involves a long, thoughtful incubation period and strives for product perfection, the goal of the MVP is to begin the process of learning, not end it. Unlike a prototype or concept test, an MVP is designed not just to answer product design or technical questions. Its goal is to test fundamental business hypotheses.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“which of our efforts are value-creating and which are wasteful?”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Jeffrey Liker,”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“the business and marketing functions of a startup should be considered as important as engineering and product development and therefore deserve an equally rigorous methodology to guide them.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Vanity metrics wreak havoc because they prey on a weakness of the human mind. In my experience, when the numbers go up, people think the improvement was caused by their actions, by whatever they were working on at the time. That is why it’s so common to have a meeting in which marketing thinks the numbers went up because of a new PR or marketing effort and engineering thinks the better numbers are the result of the new features it added. Finding out what is actually going on is extremely costly, and so most managers simply move on, doing the best they can to form their own judgment on the basis of their experience and the collective intelligence in the room. Unfortunately, when the numbers go down, it results in a very different reaction: now it’s somebody else’s fault. Thus, most team members or departments live in a world where their department is constantly making things better, only to have their hard work sabotaged by other departments that just don’t get it. Is it any wonder these departments develop their own distinct language, jargon, culture, and defense mechanisms against the bozos working down the hall? Actionable metrics are the antidote to this problem. When cause and effect is clearly understood, people are better able to learn from their actions. Human beings are innately talented learners when given a clear and objective assessment.”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“cohort analysis,”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“In the Lean Startup model, every product, every feature, every marketing campaign-everything a startup does-is understood to be an experiment designed to achieve validated learning”
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses