Kotler on Marketing Quotes

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Kotler on Marketing: How to Create, Win, and Dominate Markets Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler
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“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets
“It is a capital mistake to theorize before one has data.—Sir Arthur Conan Doyle”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets
“No company in its right mind tries to sell to everyone.”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets
“Today’s economic landscape is being shaped by two powerful forces—technology and globalization.”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets
“The value decade is upon us. If you can’t sell a top-quality product at the world’s lowest price, you’re going to be out of the game . . . the best way to hold your customers is to constantly figure out how to give them more for less.—Jack Welch, Chairman, General Electric”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets
“I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets
“There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what’s happened.—Anonymous”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets
“Where is personal selling? Isn’t the sales force of key importance in business marketing?”
Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets