Raise Your Voice: A Cause Manifesto Book Trailer

Raise Your Voice: A Cause Manifesto (RockBench, 2014), a framework for understanding how an organization's purpose, character, culture, and voice can connect mission and audience more effectively. The 12 strategic, inspirational, relational, and aspirational principles of the Cause Manifesto help leaders create purpose-driven communications, and align their culture and communication strategy to the outcomes they are working to achieve.

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