Mike Moran on web video marketing

Author: Mike Moran

IBM's Mike Moran on Web Video That Work: Think Infomercial!

Making a successful Web video for about business is not easy. The medium is different.

We've been working away at this for the past 18 months and some 400 clips. We've tried to find a balance between quality production without the hype and gloss of broadcast news. We try to make the clips that are informational and direct, using the one-to-one sensibility of the Web.

Helping us figure out what works is Mike Moran, IBM Distinguished Enginee…more


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