Jonah Berger: "Contagious: Why Things Catch On" | Talks at Google

Author: Jonah Berger
Book: Contagious: Why Things Catch On

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps that make products or ideas contagious. Those "STEPPS" -- Social Currency, Triggers, Emotion, Public, Practical Value, and Stories -- will help any product or idea spread like wildfire. Su…more


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