StoryBranding vs. Storytelling

Author: Jim Signorelli
Book: StoryBranding: Creating Stand-Out Brands Through The Power of Story

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In this excerpt from an interview with Michael Neelsen from Story First Productions, Jim Signorelli, author of the award-winning book, StoryBranding: Creating Stand-Out Brands Through The Purpose of Story, explains the purpose behind his StoryBranding model and how it differs from brand storytelling. For the entire view, visit http://bit.ly/jsignorelli…more

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