Learn the Magic Building Blocks that Persuade People to Take Action with Ray Edwards

Author: Lorna Faith


In this interview, Copywriting Expert Ray Edwards shares how writers can write persuasive words in emails, on their websites and in their book descriptions, that will persuade people to read and/or buy.

He details out his 6 Building Blocks to Write any Persuasive Message, which he calls the P.A.S.T.O.R. Framework:

1.P = Person, Problem, Pain
2.A = Amplify the consequences of not solving the problem
3.S = Story, Struggle,…more


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