Learn the Magic Building Blocks that Persuade People to Take Action with Ray Edwards

Author: Lorna Faith

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http://www.createastoryyoulove.com/po...
http://www.thestorytellersroadmap.com...

In this interview, Copywriting Expert Ray Edwards shares how writers can write persuasive words in emails, on their websites and in their book descriptions, that will persuade people to read and/or buy.

He details out his 6 Building Blocks to Write any Persuasive Message, which he calls the P.A.S.T.O.R. Framework:

1.P = Person, Problem, Pain
2.A = Amplify the consequences of not solving the problem
3.S = Story, Struggle,…more

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