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Jeff’s average rating for 2019
This book starts out with the premise that it is not for content marketers. It is for others in the organization, but it is primarily for marketers. This is one hundred percent true. I am a content marketer and I wish my marketing colleagues at previous companies had the chance the read this book while I was there. It really explains how content marketing works across a company and how results happen when everyone knows their role with regard to ...more
I was excited about this book when it was released in 2017. Everybody was talking about it. I reserved it at my library and waited about 3 months for it to be available. In the interim, I read Tenth of December and absolutely loved it. The stories were inventive, thought-provoking, and compelling. This increased my anticipation even more for Lincoln in the Bardo. I finally got the book and started reading. I was never able to get into it and I ju ...more