Santiago Feijoo

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Santiago Feijoo finished reading
Thinking, Fast and Slow by Daniel Kahneman
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Camilo Nova shared a highlight from
Jobs to be Done by Anthony W. Ulwick
1962 Theodore Levitt said, “people don’t want a quarter-inch drill, they want a quarter-inch hole.”
Camilo Nova shared a highlight from
Jobs to be Done by Anthony W. Ulwick
asking customers what job they are trying to get done instead of asking them what solutions they want
Camilo Nova shared a highlight from
Jobs to be Done by Anthony W. Ulwick
Rather define the job around what the customer decides to do in that situation. For example, commuters may find themselves “on a long, boring commute”, but “having a long and boring ride to work” is not a job—it is a situation commuters find themselves in. You cannot study the job of “overcoming boredom” because it is not a functional job.
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Thinking, Fast and Slow by Daniel Kahneman
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The Millionaire Next Door by Thomas J. Stanley
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Start with Why by Simon Sinek
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La magia del orden by Marie Kondō
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Santiago Feijoo wants to read
The Design of Everyday Things by Donald A. Norman
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The Wealth of Nations by Adam Smith
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More of Santiago Feijoo's books…
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