harper Reed

“The first is that if you haven’t manufactured the new thing in substantial quantities, you have not innovated; the second is that if you haven’t found a market to sell the product, you have not innovated.”
― Jon Gertner, The Idea Factory: Bell Labs and the Great Age of American Innovation

“Keep it simple. Rhyming’s good (“For Jimmy and me, vote ‘yes’ on 3”). Never explain anything. “The more you have to explain,” Whitaker said, “the more difficult it is to win support.” Say the same thing over and over again. “We assume we have to get a voter’s attention seven times to make a sale,” Whitaker said. Subtlety is your enemy. “Words that lean on the mind are no good,” according to Baxter. “They must dent it.” Simplify, simplify, simplify. “A wall goes up,” Whitaker warned, “when you try to make Mr. and Mrs. Average American Citizen work or think.”85”
― Jill Lepore, These Truths: A History of the United States

“damselfish.”
― Ed Yong, An Immense World: How Animal Senses Reveal the Hidden Realms Around Us

“we are servants of the zeitgeist.”
― Kyle Buchanan, Blood, Sweat & Chrome: The Wild and True Story of Mad Max: Fury Road