

“Keep it simple. Rhyming’s good (“For Jimmy and me, vote ‘yes’ on 3”). Never explain anything. “The more you have to explain,” Whitaker said, “the more difficult it is to win support.” Say the same thing over and over again. “We assume we have to get a voter’s attention seven times to make a sale,” Whitaker said. Subtlety is your enemy. “Words that lean on the mind are no good,” according to Baxter. “They must dent it.” Simplify, simplify, simplify. “A wall goes up,” Whitaker warned, “when you try to make Mr. and Mrs. Average American Citizen work or think.”85”
― These Truths: A History of the United States
― These Truths: A History of the United States

“No nation can be freer than its most oppressed, richer than its poorest, wiser than its most ignorant.”
― These Truths: A History of the United States
― These Truths: A History of the United States

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