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Benedict Gnaniah said:
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I went to the library, just wanted to return an scram. While on the counter this book seemed to plead with me, well literally, to take me home. I said okay let me try you, I like this neuro science trip anyway.. Page 5 actually stopped me on my trackI went to the library, just wanted to return an scram. While on the counter this book seemed to plead with me, well literally, to take me home. I said okay let me try you, I like this neuro science trip anyway.. Page 5 actually stopped me on my tracks the author quotes Psychologies Daniel Kahneman of Princeton University " Financial decision making is not necessarily about money, its also about intangible motives like avoiding regret or achieving pride" . I loved this .. think I will be able to run through this book.
Listen to this on page 3 - Investing brains often drive us to do things that make no logical sense- but make perfect emotional sense. That doesnt not make us irrational. It makes us human. Our brains were originally designed to get more of whatever would improve our odds of survival and to avid whatever would worsen the odds. Emotional circuits deep in our brains make us instinctively crave whatever feels likely to be rewarding - and shun what ever seems liable to be risky.
To counteract these impulses form cells that originally developed tens of millions of years ago, the brain has only a thin veneer of relatively modern, analytical circuits that are often no match to the blunt emotinoal power of the most ancient parts of your mind. Thats why know the right answer and doing the right thing are two different things....more
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