Karren Hodgkins
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Karren Hodgkins

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Prayers for Knowi...
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A Deadly Chapter:...
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The Sign of Death
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“In business, multiple winners can thrive and coexist. Competition focuses more on meeting customers needs than on demolishing rivals. Just look around. Because there are so many needs to serve, there are many ways to win.”
Joan Magretta, Understanding Michael Porter: The Essential Guide to Competition and Strategy

Seth Godin
“We sell feelings, status, and connection, not tasks or stuff.”
Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

Seth Godin
“Marketing is the generous act of helping someone solve a problem. Their problem.”
Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“As manufactured products have become increasingly commoditylike, and therefore less valuable to customers, GE has not been alone in discovering that often more money can be made from the services related to a product”
Joan Magretta, What Management Is

“A common mistake in strategy is to choose the same core competences as everyone else in your industry.”
Joan Magretta, Understanding Michael Porter: The Essential Guide to Competition and Strategy

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