Karren Hodgkins

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Murder in Black Tie
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The Leader's Grea...
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The Moment of Lif...
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See all 4 books that Karren is reading…
Book cover for Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Each and every customer has a story to tell too. Look to your most passionate customers or the ones who have had a significant interaction with your company. After you’ve found them, give them the motivation, tools, and opportunity to share ...more
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Seth Godin
“We sell feelings, status, and connection, not tasks or stuff.”
Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“As manufactured products have become increasingly commoditylike, and therefore less valuable to customers, GE has not been alone in discovering that often more money can be made from the services related to a product”
Joan Magretta, What Management Is

Brené Brown
“Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.”
Brene Brown

Seth Godin
“Marketing is one of our greatest callings. It’s the work of positive change.”
Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“A common mistake in strategy is to choose the same core competences as everyone else in your industry.”
Joan Magretta, Understanding Michael Porter: The Essential Guide to Competition and Strategy

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