David H Deans

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Digital to the Core by Mark Raskino
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Now is the time for CEO action on a comprehensive digital transformation agenda that will result in a strategic competitive advantage. Raskino and Waller, two experienced Gartner senior analysts, believe that one of the greatest ongoing challenges th ...more
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Leading Digital by George Westerman
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Businesses are being transformed by digital technologies -- especially those that bring more intelligence and mobility to their commercial operations. Some companies are accelerating this transformation by pursuing IT-enabled digital business innovat ...more
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Spreadable Media by Henry Jenkins
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I read this book through the lens of a content marketing practitioner that was curious what new insight Henry Jenkins and his co-authors would add to the information and guidance that's already available on this topic -- both online and in other book ...more
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Tell to Win by Peter Guber
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Peter Guber's account of his career in the entertainment industry is very insightful. Read this book to discover the hidden power of storytelling, and also learn how sometimes the most simple ideas - when executed well - can catapult your career in a ...more
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Content Rules by Ann Handley
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The forward of this book states that "Marketing is about creating great content" - but that the art and science of producing that superior material has been a mystery to many. David Meerman Scott, the author of the book's forward section, suggests th ...more
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The Art of Immersion by Frank Rose
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For me, perhaps the most insightful take-away from reading "The Art of Immersion" is how the various forms of media are being impacted by an apparent loss of control. Chapter four is devoted to this topic. Frank Rose addresses this issue from both si ...more
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Curation Nation by Steven Rosenbaum
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There are several types of applications for content curation processes - my review is written from the perspective of a seasoned marketing practitioner.

I believe that Steven Rosenbaum has compiled a comprehensive assessment of the topic in his book,
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Managing Content Marketing by Robert Rose
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We've all read reports about the decline of B2B trade media. As their print publications failed to attract enough advertisers, and online ventures delivered very low profit margins, many have reached insolvency. Those few publishers that survived now ...more
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Winning the Story Wars by Jonah Sachs
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Without a doubt, content marketing is gaining in popularity. According to the findings from a recent market study, 83.5 percent of B2B marketers surveyed say they are stepping up their efforts over the next 12 months. That's a significant increase fr ...more
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A Creator's Guide to Transmedia Storytelling by Andrea  Phillips
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This is the second "how-to" book that I've reviewed on the topic of Transmedia Storytelling. The Guide by Andrea Phillips is a pragmatic journal of all the creative possibilities -- and a welcomed addition to the body of practitioner knowledge and as ...more
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