Marijka

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The Startup Way: ...
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The Mythical Man-...
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Demystifying Publ...
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by Lara Hogan (Goodreads Author)
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What Got You Here Won't Get You There by Marshall Goldsmith
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Mindset by Carol S. Dweck
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Radical Candor by Kim Malone Scott
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Playing Big by Tara Mohr
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Effective Data Storytelling by Brent Dykes
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The Startup Way by Eric Ries
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The Mythical Man-Month by Frederick P. Brooks Jr.
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The Known Citizen by Sarah E. Igo
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Understanding Privacy by Daniel J. Solove
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Demystifying Public Speaking by Lara   Hogan
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More of Marijka's books…
Donald A. Norman
“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
Donald A. Norman, The Design of Everyday Things

Steve Krug
“When fixing problems, always do the least you can.”
Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

“You can't manage what you don't measure.”
Brent Dykes, Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Rudyard Kipling
“I keep six honest serving men (they taught me all i knew); Theirs names are What and Why and When And How And Where and Who.”
Rudyard Kipling

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