Marijka

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The Startup Way: ...
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The Mythical Man-...
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Steve Krug
“When fixing problems, always do the least you can.”
Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

“You cannot change what you do not measure and you should not measure what you will not change.”
Eric T Peterson

Rudyard Kipling
“I keep six honest serving men (they taught me all i knew); Theirs names are What and Why and When And How And Where and Who.”
Rudyard Kipling

Peter Morville
“The journey transforms the destination.”
Peter Morville, Ambient Findability: What We Find Changes Who We Become

Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

year in books
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Mo
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Robin
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Jotadeo
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