Marijka

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The Startup Way: ...
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The Mythical Man-...
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Demystifying Publ...
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Steve Krug
“When fixing problems, always do the least you can.”
Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Peter Morville
“The journey transforms the destination.”
Peter Morville, Ambient Findability: What We Find Changes Who We Become

Donald A. Norman
“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
Donald A. Norman, The Design of Everyday Things

“You cannot change what you do not measure and you should not measure what you will not change.”
Eric T Peterson

year in books
Wiscons...
1,192 books | 121 friends

Rosemarie
1,246 books | 25 friends

Nichole
1,388 books | 21 friends

Olivia ...
254 books | 8 friends

Dasha Dwoj
21 books | 31 friends

Mo
Mo
387 books | 24 friends

Robin
44 books | 49 friends

Jotadeo
63 books | 3 friends

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