
“You cannot change what you do not measure and you should not measure what you will not change.”
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“You can't manage what you don't measure.”
― Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
― Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

“When fixing problems, always do the least you can.”
― Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
― Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

“The journey transforms the destination.”
― Ambient Findability: What We Find Changes Who We Become
― Ambient Findability: What We Find Changes Who We Become

“When we brand things, our brains perceive them as more special and valuable than they actually are.”
― Buyology: Truth and Lies About Why We Buy and the New Science of Desire
― Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Marijka’s 2022 Year in Books
Take a look at Marijka’s Year in Books. The good, the bad, the long, the short—it’s all here.
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