

“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
― The Design of Everyday Things
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
― The Design of Everyday Things

“I keep six honest serving men (they taught me all i knew); Theirs names are What and Why and When And How And Where and Who.”
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“When fixing problems, always do the least you can.”
― Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
― Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

“When we brand things, our brains perceive them as more special and valuable than they actually are.”
― Buyology: Truth and Lies About Why We Buy and the New Science of Desire
― Buyology: Truth and Lies About Why We Buy and the New Science of Desire
“You can't manage what you don't measure.”
― Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
― Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
Marijka’s 2020 Year in Books
Take a look at Marijka’s Year in Books. The good, the bad, the long, the short—it’s all here.
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