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“You cannot change what you do not measure and you should not measure what you will not change.”
Eric T Peterson

Steve Krug
“When fixing problems, always do the least you can.”
Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Rudyard Kipling
“I keep six honest serving men (they taught me all i knew); Theirs names are What and Why and When And How And Where and Who.”
Rudyard Kipling

“You can't manage what you don't measure.”
Brent Dykes, Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Peter Morville
“The journey transforms the destination.”
Peter Morville, Ambient Findability: What We Find Changes Who We Become

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