Marijka

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“You cannot change what you do not measure and you should not measure what you will not change.”
Eric T Peterson

Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Steve Krug
“When fixing problems, always do the least you can.”
Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Donald A. Norman
“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
Donald A. Norman, The Design of Everyday Things

“You can't manage what you don't measure.”
Brent Dykes, Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

year in books
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