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Made to Stick: Wh...
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The Startup Way: ...
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The Mythical Man-...
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See all 4 books that Marijka is reading…
“You cannot change what you do not measure and you should not measure what you will not change.”
Eric T Peterson

“You can't manage what you don't measure.”
Brent Dykes, Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Steve Krug
“When fixing problems, always do the least you can.”
Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Peter Morville
“The journey transforms the destination.”
Peter Morville, Ambient Findability: What We Find Changes Who We Become

Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

year in books
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90 books | 165 friends

441 books | 24 friends

Olivia ...
254 books | 8 friends

Dasha Dwoj
21 books | 30 friends

44 books | 49 friends

63 books | 2 friends

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