Marijka

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The Lean Startup:...
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Antifragile: Thin...
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by Nassim Nicholas Taleb (Goodreads Author)
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Designing for Behavior Change by Stephen Wendel
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Little Bets by Peter Sims
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The Culture Map by Erin Meyer
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The Lean Startup by Eric Ries
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Lean In by Sheryl Sandberg
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More of Marijka's books…
Rudyard Kipling
“I keep six honest serving men (they taught me all i knew); Theirs names are What and Why and When And How And Where and Who.”
Rudyard Kipling

“You can't manage what you don't measure.”
Brent Dykes, Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

“You cannot change what you do not measure and you should not measure what you will not change.”
Eric T Peterson

Steve Krug
“When fixing problems, always do the least you can.”
Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

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