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Jonah Lehrer
“A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.)”
Jonah Lehrer, How We Decide

“If you're not embarrassed when you ship your first version, you waited too long.”
Matt Mullenweg

“Ljubav se stalno menja zato što se mi stalno menjamo. Stoga romantična ljubav, sama po sebi, donosi nestabilnost. Čini nas nezadovoljnim onim što imamo time što nas uvek usmerava ka nečemu što ne posedujemo u potpunosti, ili posedujemo u nedovoljnoj meri, ili pak u čije smo posedovanje suviše sigurni.”
Stephen A. Mitchell, Can Love Last?: The Fate of Romance over Time

Jonah Lehrer
“How do we regulate our emotions? The answer is surprisingly simple: by thinking about them. The prefrontal cortex allows each of us to contemplate his or her own mind, a talent psychologists call metacognition. We know when we are angry; every emotional state comes with self-awareness attached, so that an individual can try to figure out why he's feeling what he's feeling. If the particular feeling makes no sense—if the amygdala is simply responding to a loss frame, for example—then it can be discounted. The prefrontal cortex can deliberately choose to ignore the emotional brain.”
Jonah Lehrer, How We Decide

David McRaney
“If you are thinking about buying a particular make of new car, you suddenly see people driving that car all over the roads. If you just ended a longtime relationship, every song you hear seems to be written about love. If you are having a baby, you start to see babies everywhere. Confirmation bias is seeing the world through a filter.”
David McRaney, You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

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