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Mladen
https://www.goodreads.com/mladen
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“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources-a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer will be comfortable. This objective comes before revenues, before profits, before press, even before customer satisfaction. All these other factors can be fixed later - but only if the channel is established.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“Men, Gus, they love to eat. Who knows if leaves or if meat? That’s all right, providing you understand, Gus, the more you advance at school does not mean the more you can eat other people’s food. You must be able to recognize limits. That’s not too hard to understand, is it? If people don’t recognize such limits, God will make them realize in His own way.”
― Bumi Manusia
― Bumi Manusia
“Segways are a classic example of this phenomenon. You've seen them on occasion in malls or in airports, looking something like an old-fashioned lawn mower gone vertical, ridden around by someone in a security professional's uniform. Kind of dorky looking, but don't kid yourself. The gyroscopic balance control is fabulous, and the control movements once mastered are graceful. The hope was these devices would become a universal transport mechanism. Why didn't that happen? In a word: stairs. Stairs are pesky little devils that crop up everywhere, and Segways do not handle them well at all. That's what we call a showstopper.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“Indeed, a truly predatory type of investor - sometimes referred to as a vulture capitalist - looks to use the chasm period of struggle and failure as a means to discredit the current management, thereby driving down the equity value in the company, so that in the next round of funding, he or she has an opportunity to secure dominant control of the company, install a new management team, and, worst case, become the owner of the major technology asset, dirt cheap. This is an incredibly destructive exercise during which not only the baby and the bathwater but all human values and winning opportunities are thrown out the window. Nonetheless, it happens.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Mladen’s 2018 Year in Books
Take a look at Mladen’s Year in Books. The good, the bad, the long, the short—it’s all here.
268 books
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33 friends
434 books
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182 friends
887 books
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275 friends
849 books
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53 friends
819 books
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124 friends
37 books
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326 friends
398 books
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43 friends
81 books
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84 friends
More friends…
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