Mladen

Add friend
Sign in to Goodreads to learn more about Mladen.

https://www.goodreads.com/mladen

The Shadow Over I...
Mladen is currently reading
bookshelves: currently-reading
Rate this book
Clear rating

progress: 
 
  (3%)
Aug 19, 2019 06:00AM

 

Mladen’s Recent Updates

Mladen rated a book it was ok
Bleach, Volume 28 by Tite Kubo
Rate this book
Clear rating
Mladen rated a book really liked it
Bleach, Volume 27 by Tite Kubo
Rate this book
Clear rating
Mladen rated a book liked it
Bleach, Volume 26 by Tite Kubo
Rate this book
Clear rating
Mladen rated a book really liked it
Bleach, Volume 25 by Tite Kubo
Rate this book
Clear rating
Mladen rated a book liked it
Bleach, Volume 24 by Tite Kubo
Bleach, Volume 24
by Tite Kubo
Read 2 times
Rate this book
Clear rating
Mladen rated a book liked it
Machines Like Me by Ian McEwan
Rate this book
Clear rating
The Shadow Over Innsmouth by H.P. Lovecraft
Rate this book
Clear rating
Mladen rated a book liked it
The Man Who Would Be King by Rudyard Kipling
Rate this book
Clear rating
Mladen rated a book really liked it
Coders by Clive Thompson
Rate this book
Clear rating
Mladen rated a book really liked it
Mitosis by Brandon Sanderson
Rate this book
Clear rating
More of Mladen's books…
Geoffrey A. Moore
“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources-a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
“The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer will be comfortable. This objective comes before revenues, before profits, before press, even before customer satisfaction. All these other factors can be fixed later - but only if the channel is established.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Pramoedya Ananta Toer
“Men, Gus, they love to eat. Who knows if leaves or if meat? That’s all right, providing you understand, Gus, the more you advance at school does not mean the more you can eat other people’s food. You must be able to recognize limits. That’s not too hard to understand, is it? If people don’t recognize such limits, God will make them realize in His own way.”
Pramoedya Ananta Toer, Bumi Manusia

Geoffrey A. Moore
“Segways are a classic example of this phenomenon. You've seen them on occasion in malls or in airports, looking something like an old-fashioned lawn mower gone vertical, ridden around by someone in a security professional's uniform. Kind of dorky looking, but don't kid yourself. The gyroscopic balance control is fabulous, and the control movements once mastered are graceful. The hope was these devices would become a universal transport mechanism. Why didn't that happen? In a word: stairs. Stairs are pesky little devils that crop up everywhere, and Segways do not handle them well at all. That's what we call a showstopper.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
“Indeed, a truly predatory type of investor - sometimes referred to as a vulture capitalist - looks to use the chasm period of struggle and failure as a means to discredit the current management, thereby driving down the equity value in the company, so that in the next round of funding, he or she has an opportunity to secure dominant control of the company, install a new management team, and, worst case, become the owner of the major technology asset, dirt cheap. This is an incredibly destructive exercise during which not only the baby and the bathwater but all human values and winning opportunities are thrown out the window. Nonetheless, it happens.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Yyib badge
Dejan V...
268 books | 33 friends

Nataša
434 books | 182 friends

Shevonne
887 books | 275 friends

Violeta
849 books | 53 friends

Nemanja...
819 books | 124 friends

Mitchel...
37 books | 326 friends

Saša Ra...
398 books | 43 friends

Stevan ...
81 books | 84 friends

More friends…



Polls voted on by Mladen

Lists liked by Mladen