Mladen

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The Nature of Software Development by Ron Jeffries
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A Guide to the Good Life by William B. Irvine
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Astrophysics for People in a Hurry by Neil deGrasse Tyson
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Monstress, Vol. 2 by Marjorie M. Liu
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Wind Issues in the Design of Buildings by American Society of Civil E...
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Light Falls by Brian Greene
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Be Slightly Evil by Venkatesh G. Rao
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Peopleware by Tom DeMarco
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Sprint by Jake Knapp
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The Death of Ivan Ilych by Leo Tolstoy
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More of Mladen's books…
Geoffrey A. Moore
“As soon as the numbers get up in a chart - or better yet, a graph - as soon as they thus become blessed with some specious authenticity, they become the drivers in high-risk, low-data situations because these people are so anxious to have data. That's when you hear them saying things like "It will be a billion-dollar market in 2016. If we only get five percent of that market..." When you hear that sort of stuff, exit gracefully, holding on to your wallet.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources-a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
“Segways are a classic example of this phenomenon. You've seen them on occasion in malls or in airports, looking something like an old-fashioned lawn mower gone vertical, ridden around by someone in a security professional's uniform. Kind of dorky looking, but don't kid yourself. The gyroscopic balance control is fabulous, and the control movements once mastered are graceful. The hope was these devices would become a universal transport mechanism. Why didn't that happen? In a word: stairs. Stairs are pesky little devils that crop up everywhere, and Segways do not handle them well at all. That's what we call a showstopper.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Pramoedya Ananta Toer
“Men, Gus, they love to eat. Who knows if leaves or if meat? That’s all right, providing you understand, Gus, the more you advance at school does not mean the more you can eat other people’s food. You must be able to recognize limits. That’s not too hard to understand, is it? If people don’t recognize such limits, God will make them realize in His own way.”
Pramoedya Ananta Toer, Bumi Manusia

Geoffrey A. Moore
“Oh, to be sure, there are the get-rich dreams that float in and out of idle conversation. But there are much headier rewards closer at hand - the freedom to be your own boss and chart your own course, the chance to explore the leading edge of some new technology, the career-opening opportunity to take on far more responsibility than any established organisation would ever grant. These are what really drive early market organisations to work such long hours for such modest rewards - the dream of getting rich on equity is only an excuse, something to hold on to your family and friends as a rationale for all this otherwise crazy behavior.”
Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

2016 Reading Challenge
114%
114%
2015 Reading Challenge
157%
157%
2014 Reading Challenge
195%
195%
2013 Reading Challenge
193%
193%
2012 Reading Challenge
202%
202%
2011 Reading Challenge
100%
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