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Age of Persuasion

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message 1: by Brian (new)

Brian | 7 comments Terry O'Reilly
One of the few radio shows that have been made into a book. I loved listening to show and I enjoyed the book as well. A major theme is how technology changed advertising.

One of the interesting vignettes tells the story that YouTube didn't take off until the Mentos mints and Diet Coke experiments were put on the site. "Videos showed the two element s combining,causing a high-powered, sticky geyser. By 2008 the top three Mentos-Diet Coke videos had drawn more than eleven million hits."

"Advertising is never a science but rather an art. From our mistakes we’ve learned many directions not to go. It’s an intuitive process. There are no solid set in stone rules, or paint by number. There is no diabolical witchcraft at work, just people tyring to wrap the best message around a product."

It is a fun read.

message 2: by Shannon (new)

Shannon (sianin) | 25 comments Thanks Brian, I enjoy that radio programme so will check out the book.
The Age of Persuasion: How Marketing Ate Our Culture

message 3: by Laika (new)

Laika I love this show!

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