Tips for Self Promotion, Sales, and Advertising discussion
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Giveaways-- what's your take on them?
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I have, Amy.
Here's how I looked at it. Put the book up for a month (or as long as the system allows). Give away one book each (a physical copy... do not do e, ever) to each national market in which your book will sell.
Take your time and write the best possible blurb. The blurb is the thing, because this is free advertising to a concentrated audience of readers.
When your winners are chosen (by GR) let them know that the book is in the mail, and mail it promptly. Hope for a good and timely review.
Know that some winners will thank you for the freebie and add it to the bottom of their towering TBR pile (but at least, because it is a physical copy) they will not "share" it.
Some will follow the spirit of the program, read it immediately, and write a review. Some won't... but for the cost of a book and postage, you've had great advertising.
Be very careful about contacting anyone other than winners. Some authors have, and some have had good results offering a consolation prize of a discount on a purchase. The info is available to you if you wish to do that.
Probably, that works best for self published authors. Otherwise, you are paying for a discount that might be more than your share of the royalties on a sold book.
Good luck!
Here's how I looked at it. Put the book up for a month (or as long as the system allows). Give away one book each (a physical copy... do not do e, ever) to each national market in which your book will sell.
Take your time and write the best possible blurb. The blurb is the thing, because this is free advertising to a concentrated audience of readers.
When your winners are chosen (by GR) let them know that the book is in the mail, and mail it promptly. Hope for a good and timely review.
Know that some winners will thank you for the freebie and add it to the bottom of their towering TBR pile (but at least, because it is a physical copy) they will not "share" it.
Some will follow the spirit of the program, read it immediately, and write a review. Some won't... but for the cost of a book and postage, you've had great advertising.
Be very careful about contacting anyone other than winners. Some authors have, and some have had good results offering a consolation prize of a discount on a purchase. The info is available to you if you wish to do that.
Probably, that works best for self published authors. Otherwise, you are paying for a discount that might be more than your share of the royalties on a sold book.
Good luck!

Nancy Lynn Jarvis

Nancy, it's nice to know someone's in the same boat as me. We can be giveaway buddies! :)

It's The Katrina Diary, adapted from a journal I kept as a New Orleanian during the summer of Katrina. :)The Katrina Diary




Hopefully I'll get people that offer reviews...guess we'll see. At the very least, almost 400 people added it to their 'to-read' list so I think the giveaway was worth it just based on that.



@Daniel: do you have a blog or website? Blog Hops are organized by certain bloggers several times a year. The one's I've seen always have more than 200 blogs participating where everyone offers some type of book or gift card. You could either join the hop yourself or ask another blogger to include your book in their giveaway. I've noticed that the type of books offered is pretty eclectic. Scan some blog book reviewers in your genre and see if you can find a hop coming up.

@Daniel: do you have a blog or website? Blog Hops are organized by certain bloggers several times a year. The one's I've seen always have more than 200 blogs particip..."
Thanks Devin, I'll try that. I guess I should just try a google search for Blog Hop, correct?



My experience with Giveaways has been okay. I've gotten some sales, and trial and error had opened my eyes to a couple of things. First, make sure that you have a digital copy available-preferably on Amazon because many people will sign up for the Giveaway, and some will search for the title on Amazon to purchase it. Second, sell your digital copy for $0.99 so that you can garner as many sales as possible in that time frame.

This is an excellent idea. Thanks for suggesting it.

I've also sponsored blog giveaways. I've found book giveaways are more successful when you offer readers a choice of more than one book. For instance, I have a giveaway going on my blog right now where I'm offering copies of my work along with a book credit at The Book Depository. The prices are competitive, and they offer free shipping worldwide. I love using them for international giveaways.
Part of the problem with offering an item other than the work you're marketing is folks will enter simply for the bonus item while having no interest in the actual book. I'm hoping to counter that factor by allowing individuals to enter the Book Depository portion of the giveaway only and opt out of my work. That way it'll increase the chance of the book going to a person who wants it.
So far I'm very happy with the results.
Also keep in mind, if you find at the end of the giveaway that you didn't give enough books away to make you happy... you can always add more prizes and winners.

Thanks to any of you who did put a review up for me.
Lin Pardey

I'd like to suggest that authors consider the difference between Goodreads Early Review program and the Free Giveaway program. I did the latter and people felt compelled to write a review, even if they hated the book. I think sometimes we should be careful about who we 'solicit' reviews from (you wouldn't ask an sf fan to review your romance) and with the free giveaway, you can't. You'd assume that only people who probably like your book will request it, given your blurb, but I'm not sure that's necessarily so.



See my comment below,
Dr Robert E McGinnis
If you want to see a good review from a person in France, someone I have never met and see the worth of giving a book to the right person, take a look at this link.
http://fidesgrace.blogspot.com/2011/0...

http://www.scorepromotions.com

I have done one Giveaway and it was easy Cypher. You just need to have a copy or two physically to give away and then write up the blurb which is quite straightforward just check what others do on their giveaways.
I got many many people to add it to their reading lists and about 800 entries for the one book I gave away. I am still waiting for a review to come from this. My sales did go up during the giveway though!
Books mentioned in this topic
The Katrina Diary (other topics)This Will Not Look Good on My Resume (other topics)
I'm doing one for the fun of it, but I hope of course that I get some sales or at least publicity out of it.
For anyone who has done this, can you please give me some idea of what to expect?