Email Campaign

[Alice]

Becoming Alice: A Memoir

Has anyone here ever run an email campaign? And if so, how has it worked out in terms of sales?

[Rowena]

It depends what your email campaign is, Alice.

For instance, if you email each of your friends personally and individually with a request to tag your book, or leave a comment on a blog or something that is free to do, does not compromise their integrity etc your email campaign has a very good chance of being successful for the ostensible purpose, and a small percentage of those you contact will go on to buy the book although you did not ask them to do that.

If an email campaign involves bulk mails of identical notes, you are greatly at risk of being blocked as a spammer.

[Bradley]

You really have to watch spam.. take it from someone who has tried lots of different marketing tricks. =)