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The Growing Season: How I Built a New Life--and Saved an American Farm
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September 2020: Psychological > (POLL BALLOT) The Growing Season / Sarah Frey - 3***

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Book Concierge (tessabookconcierge) | 6179 comments The subtitle is all the synopsis you need: How I built a New Life – and Saved an American Farm.

Frey’s memoir begins with her childhood on the family farm in southern Illinois. The youngest of her father’s and mother’s combined 21 children, she was far from the pampered “baby” of the family. Yes, her four older brothers doted on her and protected her, but they also challenged her to go hunting and fishing with them, and to do the heavy chores required to keep the family’s farm running. Still, her father’s con-man mentality and “big dreams” kept the family in precarious financial shape. Like her older brothers, Frey could hardly wait to escape “the Hill” and lead a normal life.

But when she was walking the last horse off the property and facing a foreclosure auction, she found she just couldn’t let the land go. So, she decided she would buy the farm and make it into a viable business. Today Frey Farms is a thriving multi-million dollar a year agribusiness. And some of the deals she has negotiated have become case studies used by the Harvard Business School.

In many ways, this reminded me of Tara Westover’s Educated . But where Westover’s father and brothers were abusive, Frey was surrounded by love and support. Frey’s parents valued education and insisted that all their children attend school AND do well in their studies. Her upbringing gave her confidence in her ability to do anything if she put her mind to it and put in the work. She also was a keen observer and determined not to make the mistakes her father made.

I found her story interesting but somewhat repetitive. Still, on my next trip to the grocery store, I’ll be checking the pumpkins and melons to see if they have the Frey Farms sticker!

NOTE: I think this fits because of her mental toughness and the way her father trained her to think and behave.

LINK to my review

message 2: by Theresa (new) - added it

Theresa | 7822 comments Interesting....definitely have to read it.

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