Advertising with Fairy Tales

[Heidi]

What do you think? Awesome :D or Awful :0

http://www.youtube.com/watch?v=JYULoK...

I'm kind of mixed. It's a nod to the current popularity of fairy tales, but... uhm... well, you know... it's, really?!?!?! OTOH, I kind of love it... hmmm...

[Lisa]

I have mixed feelings too, but more positive than negative.

[Diane]

wow, that's really odd, isn't it? Put me in the mixed feelings camp as well. Although I think I like it more than not.

[Heidi]

Lisa and Diane, I think I like it more than not too, but it's like... wow, huh?

[Michael]

It's a campaign. Here are 2 more.

https://www.youtube.com/watch?v=-f_55...
https://www.youtube.com/watch?v=rwpMS...

I like it. Certainly rides a trend, which all good advertising should do. As an advertising writer, though, I must admit I cringe a bit at the overdone jokes and puns. Like they're written for 6-year-olds. (who are opening check cards accounts?? Probably not.)

[Diane]

Thanks for linking those! Watching those, I saw their Red Riding Hood one in the side bar and I think that's my favorite!

As a whole campaign, I'm moving all the way over to the "I like it" camp. I think they are a step up on the clever scale from what you usually see in low budget/local ad campaigns.

I do agree, though, that some of it is a little cringe-worthy.

[Heidi]

Diane wrote: "Thanks for linking those! Watching those, I saw their Red Riding Hood one in the side bar and I think that's my favorite!

As a whole campaign, I'm moving all the way over to the "I like it" camp..."

Michael, thanks for pointing out these add'l ones. And Diane, The Red Riding Hood one is good. They're definitely pushing the independent heroine;) To me that says something about how the marketing execs perceive females want to view themselves today... not as damsels in distress, but as taking control of their lives and destines... with romance on the side.

[Lisa]

Thanks, Michael! I very rarely watch live TV, so therefore skip through commercials. These seem to be getting progressively better with each one. Rapunzel seemed overly callous and mean, but Cinderella was good, and Red Riding Hood was awesome! Relying on her brain and own power is a step in the right direction.
No matter what, they are making the general public aware of these tales and if that leads to more reading, it's a great idea.