Tips for Self Promotion, Sales, and Advertising discussion

Things to Do With a Press Release

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message 1: by Daniel (new)

Daniel Clausen I'm slowly and surely learning the whole marketing thing. I just typed up a press release and now I need some places to send the press release. My book is a short story collection that mixes humor, avant-garde story telling, and absurdist commentary, so I'm not really sure where I should start.

I was also wondering if anyone had had any luck with letter writing campaigns.

message 2: by Jess (last edited Aug 22, 2009 04:11AM) (new)

Jess Scott (jesscscott) i posted mine @ -- my second press release never turned up in their categories, but i figured having one "online" would be better than nothing (maybe i'll submit another one to another PR place some day). there are other press release websites; PRLog is free though.

i have not tried letter writing campaigns (yet)!

message 3: by Eva (last edited Jan 14, 2010 01:45PM) (new)

Eva Cutler (goodreadscompeaceful_heart) | 4 comments Sparks from the Fire: A Journey Beyond Survival by Eva Cutler
I am looking for affective,ways to promote my book.

message 4: by Dana (new)

Dana Willhoit | 8 comments

Here's a list of free press release distribution sites that I have on my website. Also, I like webwire, but they do charge $19.95. Make sure that you consider your headline carefully; if your book is a thriller, put the keyword "thriller" in there, if it's urban fantasy, put "urban fantasy" in the headline; it helps a LOT with being found on the search engines for your keywords. - ONLY for stories about ecommerce

message 5: by Guido (new)

Guido Henkel (guidohenkel) | 130 comments I've used PRZoom ( before with pretty good results.

message 6: by C.S. (new)

C.S. Winchester (CSWinchester) | 39 comments It's also worth compiling a database of local book shops. They may either stock your book based on that (especially if it's set locally) or might even be interested in doing a book signing or reading with you.

message 7: by Guido (new)

Guido Henkel (guidohenkel) | 130 comments Nanette,
Just as an example, here is the press release I used to announce the launch of my Jason Dark series. Also notice, that press releases use a certain language and structure to make their points.

message 8: by Dana (new)

Dana Willhoit | 8 comments Nanette - in general, speaking as a former newspaper reporter - whatever the subject that you are covering, you should keep the press release relatively short. Some press release services like PRNewswire actually charge you more money if you go over 400 words. I would generally say the press release should be no more than 400-600 words; people don't usually read much more than that anyway. If it is too long your reader will lose interest.

message 9: by [deleted user] (last edited Jun 04, 2010 09:12PM) (new)

June 8th is Best Friends Day!
My best friend, Grace Rose, and I co-authored The Secrets of the Unwritten Book.
It is about two 'best friends'living simutaneously in two dimensions. When they rendezvous in time in the dark dimension, the 'best friends' must re-write an unwritten book that will be a duplicate of a magical book that already has existed for eons in the original dimension from where they came from!
I know! That synopsis is not my best work. I wrote my e-mail news reports much better. Putting that aside, I used the Self Promotion Tip to take advantage of tie -ins. I used 'Best Friends Day!'
I actually got a total of four news reporters' attention this time. I spoke in person to the reporters; followed up with an e-mail; then I sent my printed invitations with the book cover on the front to those reporters. I reminded them of 'Best Friends Day' on the 8th. I repeated the Book Reading Event at Up Town Bill's in Iowa City on June 18th.
Grace and I are hoping for at least one interview or a few sentences on the news or in the paper.
For those who have followed my naive comments, I finally found the niche for The Secrets of the Unwritten Book! It could sell in the genres of sci-fi, and paranormal fantsy. But, I just dicovered the genre 'Comercial Womens's Fiction'. Now I know who to market to!I croosed over my biggest obstacle of Self Promotion by finally identifying the genre niche!
Thank you all for your patience with me and all of your sound advise.
For those who show, I will send a thank you note.

message 10: by L.J. (new)

L.J. (ljsellers) | 3 comments This is an incredibly helpful list of press release resources. Thanks everyone who posted links. Clearly, I've got some work to do.

The Sex Club
Secrets to Die for

message 11: by Gregory (new)

Gregory Mose | 23 comments My advice is to focus mostly on local newspapers, bloggers in your town/state, and your nearby bookstores. Press releases shot at random into cyberspace will tend to stay there. Targeted releases, that really make sense to the targets, can get results. Mine got me into a blog on the local book scene (LA Books Examiner) which has gotten me stocked at one of the best indie bookstores in LA (Book Soup - it just happened, and I'm still doing little snoopy dances about it). Aim before you fire, and you're more likely to hit something. Good luck!

message 12: by Kait Neese (new)

Kait Neese Mason (kaitneesemason) | 23 comments Post your press release as a "Blog Post" on your Author Central account via that way it will show up on your book's AMAZON page!!

message 13: by Nancy (new)

Nancy Jarvis (screalwriter) | 54 comments Kait, that's a great idea. I have the next book in the series coming out soon and can do a post that about that. Since I hate writing blog posts, this accomplishes two things I need to do with one post.

message 14: by Nina (new)

Nina | 89 comments These are all good ideas and great resources. I've had success with press releases in getting a reporter at some of my talks. My book is non-fiction so I give presentations on the topic.

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