Indie Authors discussion
Smashwords
>
Downloads...What's Normal?
date
newest »



I wasn't expecting to see a lot honestly. Was shocked when I got a review in less than 2 hours of the first one going up. And it wasn't anyone I knew because I hadn't told anyone I was going to publish there.
I'm used to the amazon model where you don't know how many views you're getting and you sell almost nothing and get even fewer reviews.
It's showing 75 and 80 downloads for them right now. They were published Saturday afternoon. I realize that doesn't mean they've been read.

Even purchased books you can't guarantee sales to match the downloads of the samples, or reviews to go with every sale. My book "Witchlet" for example has had the sample downloaded over a hundred times, sold about 50 copies, and has about 13 reviews. I used that one for an example because it's the one with the most sales and reviews.

Barnes & Noble seem to have a fair download rate for free shorts too, though my stats there are so variable (between 20 and 200!) that I can't say anything about averages.

They've both been approved for premium distribution but of course haven't shown up at any other retailers yet. I expect that'll take some time.


Spoke too soon, looks like "Watching the Watcher" is on B&N now. Cool.

I'm actually glad they don't have a way to compare how well you're doing compared to other authors on Smashwords. I think it would just add to the competitive nature of the market. Just focuss on enjoying the writing process and doing what you can to increase awareness of your work, celebrate when you get sales or good reviews, and try not to worry about the success or failure of others compared to yourself.

I've been writing since at least the early '90s without any real thought of making a living at it--I write for me, and will continue writing whether it's profitable or not. But now that I'm able to make my work available, it would be nice to have a way of telling when (or whether) my efforts are effective.
I can't really do that out without data.


I think you're obsessing too much with numbers... just write the next book! :) More books out, more exposure, more sales! ;)

My next novel has been written, as well as my next two short fiction works. I spent today formatting one of these free short stories in a way Kindle will accept. The newest novel and the new short works I'm still editing and polishing.
I also have the next two novels after that started, as well as at least two more short stories. (Not to mention the almost dozen other story ideas in various stages of early writing.)
So...it's not like I put out two short stories and have been sitting back hoping to become famous.

Downloads of my free works on Apple, Kobo and Barnes and Noble total less than 1,000 a month. My sales from those three alone are very satisfactory, with sales for one day on B&N easily allowing me to buy everyone in the coffee shop a drink.
I don't even check Smashwords downloads anymore. For me those are just gravy.
Bottom line: Every author has different numbers for downloads. Some authors have been publishing for a long time and have generated a brand name following; some authors have a series which is popular; some authors are just starting out self-publishing.

But I can only see the download count for my own work and I have no clue if the number of downloads I'm seeing is typical or low or high.
So what's your experience? If you publish something free, and have no real name recognition, how do you judge the performance of the work?