The word "feminism", hardly ever used before 1910, was everywhere by 1913. It meant advocacy of women's rights and freedom and a vision of equality markedly different from that embraced by the "woman movement" of the nineteenth century, which, nostalgic for a prehistoric, matriarchal "mother-age", had been founded less on a principle of equality than on a set of ideas about women's moral superiority. "All feminists are suffragists, but not all suffragists are feminists," as one feminist explained. Feminists rejected the idea of women as reformers whose moral authority came from their differentness from men - women were supposedly, by nature, more tender and loving and chaste and pure - and advocated instead women's full and equal participation in politics, work, and the arts, on the grounds that women were in every way equal to men.Suffrage was a single political goal. Feminism's demand for equality was broader, both more radical and more difficult.(p 18-19)
According to the behavioralist John B. Watson, feminism itself was a form of deviance: a feminist was a woman unable to accept that she wasn't a man. "Most of the terrible women one must meet, women with the blatant views and voices, women who have to be noticed, who shoulder one about, who can't take life quietly," Watson wrote in the Nation, "belong to this large percentage of of women who have never made a sex adjustment."(p 110)
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