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Archived > LOVE INDIE ROMANCE 1.0 Promo Tactics & Follow-up Stats

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message 1: by Annie, The Mistress (last edited Oct 08, 2016 03:27PM) (new)

Annie Arcane (anniearcane) | 2365 comments Mod
♡ LOVE INDIE ROMANCE 1.0 is LIVE!! ♡
https://www.loveindieromance.com/event/


DISCLAIMER #1: I totally jacked this off the lovely Miss Virginia McClain

Why? Cuz...reasons a.k.a. she's much better at explaining stuff then I am hahaha! Seriously.

DISCLAIMER #2: No pressure. No obligation. Zero. Nada.

Personally, I'm gonna be totally transparent cuz that's just what I do but please ONLY share what you're comfortable sharing. This is meant to help us grow and not make anyone feel uneasy at all!! With that said, if you're a participating author and don't mind sharing...


⭒☆ PRE-EVENT ☆⭒

Titles and approx. sales rank on Amazon.com, as well as FREE or 99cents

☛ Your current author rank (can be found in your Author Central account under "Sales Info")

☛ Which social media you will promote (not just your book but the official event) with and approx. how often

☛ Which promotional services you paid/signed up for and how much they cost or if they're free


⭒☆ DURING/POST-EVENT ☆⭒

Titles and peak sales rank reached on Amazon.com

☛ Your peak author rank

# of sales/downloads the day of (and surrounding days if you discounted before/after the event)

Overall visibility and engagement of promo efforts. Approx. views, likes, comments, retweets, replies, etc. What worked best for you?

ROI in terms of how much $ you invested vs. how much you made in return. If you invested $0 and did a free promotion, how well do you think it boosted your ranking?

☛ Effect on non-promoted factors. Did any of your titles that weren't listed for promotion get spill over sales? Did your mailing list get new sign ups? Did your facebook page get new likes? Did you gain a hundred followers on twitter? What unplanned benefits occurred?


⭒☆ MISTRESS ANN SAYS ☆⭒

Please make ONE comment and EDIT with updates as we go


Anyone and everyone can totally chime in with questions, comments, rank/stat updates, congrats to ppl, random silly emojis in ⭒☆ THIS THREAD OF PURE AWESOMENESS ☆⭒ Just come back here and gather all your stats in a single comment so that it's easier to collect data and analyze intel later on...

Now let's go dominate this beast, shall we?

Many hugs and so much love,
Mistress Ann


message 2: by Annie, The Mistress (last edited Oct 11, 2016 10:05PM) (new)

Annie Arcane (anniearcane) | 2365 comments Mod
Annnd here's my super secret intel...

~ Hart Broken: 99cents

Social Media:

~ Facebook: posted twice myself and liked/loved everything I could find
~ Twitter: I went a bit overboard on this, actually. Probably every couple hours? LOL
~ GR posts: Bump at start of event and bump other ppl's posts throughout day
~ Mailing list (110 subscribers): http://us14.campaign-archive1.com/?u=...
~ Amazon Giveaway with our event info in the "Sorry, you didn't win" message. Clever, eh? Tee hee

Promo Services:

October 6th
~ NONE (Just changed price to $0.99)

October 7th
~ ManyBooks - $25 (Would NOT recommend. Sold practically the same as Oct 6th with ZERO promo sites)
~ ReadFree.ly - free

October 8th
~ ENT - $60 (Would HIGHLY recommend. 14 copies sold within 15 minutes of their email being sent out at 12pm, my time. 10 copies pre-ENT. 140 copies post-ENT.)

October 9th
~ ReadCheaply - $35 (Would NOT recommend...? It's hard to tell cuz I had momentum and visibility from the 8th. I don't think it had much effect.)

Submitted FREE but ???
~ eBookLister - accepted for Oct 8th but wasn't in the email
~ eBooks Habit - accepted but no idea for when *smirks*
~ Reading Deals - nope
~ Bargain Booksy - nope (gonna try a paid promo with these buggers next time, though)

PRE vs DURING/POST-EVENT GLORY

Book Rank:

Oct 5th: 5 (PRE-EVENT still $3.99)
~ 47,713

Oct 6th all-day
~ 14,994

Oct 7th all-day
~ 9,677

Oct 8th all-day
~ 1,693

Oct 8th @ 00:00 PDT
~ Amazon Best Sellers Rank: #10,625 Paid in Kindle Store
~ #544 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction > Romance
~ #832 in Kindle Store > Kindle eBooks > Romance > Romantic Comedy
~ #865 in Books > Romance > Romantic Comedy

Oct 8th @ 23:59 PDT
~ Amazon Best Sellers Rank: #1,693 Paid in Kindle Store
~ #105 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction > Romance
~ #160 in Kindle Store > Kindle eBooks > Romance > Romantic Comedy
~ #166 in Books > Romance > Romantic Comedy

Oct 9th all-day
~ 1,560

PEAK RANK Oct 9th @ 03:30 PDT (thanks to Princess Jane for taking screenshots haha)
~ Amazon Best Sellers Rank: #1,560 Paid in Kindle Store
~ #96 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction > Romance
~ #150 in Kindle Store > Kindle eBooks > Romance > Romantic Comedy
~ #156 in Books > Romance > Romantic Comedy

Oct 10th all-day (back to $3.99)
~ #3,047

Author Rank:

Oct 5th: 5 (PRE-EVENT still $3.99)
~ Overall: 62,546
~ Romance: 8,717
~ Contemporary: 3,141

Oct 6th
~ Overall: 38,697
~ Romance: 6,468
~ Contemporary: 2,986

Oct 7th
~ Overall: 27,361
~ Romance: 3,849
~ Contemporary: 2,141

Oct 8th
~ Overall: 8,009
~ Romance: 3,741
~ Contemporary: 1,474

Oct 9th
~ Overall: 5,188
~ Romance: 1,334
~ Contemporary: 428

Oct 10th (back to $3.99)
~ Overall: 6,262
~ Romance: 2,078
~ Contemporary: 906

Copies Sold @ 99cents:

Oct 5th: 5 (PRE-EVENT still $3.99)
Oct 6th: 28
Oct 7th: 30
Oct 8th: 150
Oct 9th: 57
Oct 10th: 11 (back to $3.99)

ROI Oct 7, 8 & 9:
~ Copies sold @ $0.99: 237 (+3 on Kobo)
~ Royalties: $82.95 (+$1.74 from Kobo)
~ Paid promos: $120
~ Profit: (–$35.31)

Also sold 28 copies on Oct 6th, just from discounting the price. Annnd when I changed it back to $3.99 at midnight on Oct 10th...

Amazon kept my book on sale all by themselves *GASP* so I'm currently making $2.79 for every $0.99 unit sold. Now THAT is smart math hahahaha!! and...

(Turns out this was only in certain markets. Ooops. Canada, yes. US, no. Not sure about other countries...)

Last thing is KOBO!!

I sold 1 copy on Oct 7th and 2 on Oct 8th for $1.74 in royalties *giggles* Actually, this is a pretty big deal considering I've sold a whopping 9 books since June 8th LMAO!!! It also bumped my rank up from 9,000-ish.

~ #1028 in Romance, Contemporary
~ #1930 in Romance

This was probably higher on the 8th but I totally didn't think of checking Kobo cuz...reasons.

NON-PROMOTED FACTORS:

+80-ish? new followers on Twitter mostly from the giveaway. I think maybe 5 "legit" ones?
+1 email subber who read my book months ago. I reckon it was the buzz of the event that got her to my site...? No idea haha! I have a subscribe button in my book so I'm expecting more over the next few weeks. Shall keep y'all updated...

*cues suspenseful music*

(+10 subbers to our group site. Yay!!!)


message 3: by Jane (last edited Oct 12, 2016 02:45AM) (new)

Jane Blythe PRE-EVENT

Books

One - current ranking - #679,844

Two - current ranking - #842,584

Author rank

Currently
Over all - #311,206 - now #44296 - now #17584
Mystery, Thriller & Suspense - #14,271 - now #3533 - now #1711
Romance Mystery and Suspense - #4,251 - now #1202 - now #593

Social media

Goodreads blog on September 26
Goodreads blog https://www.goodreads.com/author_blog...

Facebook personal and author shared our event on September 27th
Facebook personal and author posted on both!
Facebook groups will post once on each
https://www.facebook.com/groups/51927...
https://www.facebook.com/groups/40866...
https://www.facebook.com/groups/14067...
https://www.facebook.com/groups/kindl...
https://www.facebook.com/groups/44524...
https://www.facebook.com/groups/40002...
https://www.facebook.com/groups/kindl...
https://www.facebook.com/groups/14039...
https://www.facebook.com/groups/72563...
https://www.facebook.com/groups/bookj...
https://www.facebook.com/groups/bookp...
https://www.facebook.com/groups/62320...
https://www.facebook.com/groups/BookP...
https://www.facebook.com/groups/14831...
https://www.facebook.com/groups/57113...
https://www.facebook.com/groups/12277...
https://www.facebook.com/groups/65730...
https://www.facebook.com/groups/18754...
https://www.facebook.com/groups/Bookh...
https://www.facebook.com/groups/39438...
https://www.facebook.com/groups/Roman...

Twitter tweeted on September 26th, October 6th
Twitter will be sharing every few hours from now on!

Promotional services

Books butterfly promoting from October 8th-October 11th for $325 but with prorated refund if I don't get the number of downloads expected

Sales

October 8th - 512 free 6 paid
October 9th - 438 free 0 paid
October 10th - 386 free 12 paid
October 11th - 878 free 13 paid
October 12th -

Stats

Okay so for some reason amazon doesn't want to show my stats for One other than my overall ranking, so I had to go looking for the stats for my categories

Overall ranking #413 (free) - now #279 (free) - now #270 (free) - now #267 (free) - now #239 (free) - now #134 (free) - now #119 (free)

Kindle eBooks
- Mystery, Thriller & Suspense #67 - now #55 (free) - now #33 (free)

Kindle eBooks
- Mystery, Thriller & Suspense
- Thriller #31 (free) - now #29 (free) - now #24 (free) - now #14 (free)

Kindle eBooks
- Mystery, Thriller & Suspense
- Thriller
- Crime #16 (free) - now #13 (free) - now #8 (free)

Kindle eBooks
- Romance #76 (free) - now #72 (free)

Kindle eBooks
‹ Romance
- Mystery & Suspense #36 (free) - now #25 (free) - now #23 (free) - now #8 (free)

Kindle eBooks
‹ Romance
- Mystery & Suspense
- Suspense #32 (free) - now #22 (free) - now #21 (free) - now #7 (free)

Two
#48,429 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#330 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Kidnapping
#512 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Serial Killers
#1044 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Thrillers > Crime

Update for Two
#46,605 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#322 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Kidnapping
#488 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Serial Killers
#1001 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Thrillers > Crime

Another update for Two
#39,346 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#277 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Kidnapping
#427 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Serial Killers
#888 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Thrillers > Crime


message 4: by Groovy (last edited Oct 10, 2016 11:47AM) (new)

Groovy Lee I'm going to copy Annie and Jane:)

Facebook Author page shared the event on October 7th
Facebook Author page will share again at midnight.

Goodreads' blog has 57 views. Do you know the last time I got that many views there? Thank you! CAKE!!!!
Goodreads Forums I'm member of: will repost at midnight.

HERE ARE MY STATS:

So far 237 have been downloaded;

I'm in the top 100 now.
#90 in inspirational (though why I don't know, it's definitely not that!
#96 in Romance and Suspense
# 1,349 in free Kindle Store

I think my stats have gone down. But the latest until tomorrow is:

The first stats I took:
Amazon's Bestseller's Rank: 1,349
#90 Romance/Inspirational
#96 Romance/Mystery/Suspense
Units downloaded: 237

The second stat:
Amazon's Bestselling Rank: #1,672
#107 Romance/Inspirational
#111 Romance/Suspense
Units Downloaded: 245

The last one:
Amazon's Bestselling Rank: #3,417
#199 Romance/Inspirational
#209 Romance/Mystery/Suspense
Units downloaded: 260

That may go up just a bit because the book is still free for today 10/9/2016

UPDATE: 11 more books were downloaded before deadline. That makes a total of 271 downloaded.


message 5: by Amanda (last edited Oct 09, 2016 05:47AM) (new)

Amanda Siegrist (amandasiegrist) Pre-Event:

Book Ranks:

Protecting You ~ A McCord Family Novel: #1,173,495 (Paid rank via Amazon site)
Trust In Love ~ A McCord Family Novel: #1,282,428 (Paid rank via Amazon site)

Author Rank:

Overall: #452,515
Romance: #27,258
Contemporary: #12,619

Social Media:

FB: Hmm...I didn't do that today. But I shared a few of our fellow authors books:) I'm more of a Twitter fan. I did, however, share every so often two weeks before the event.
Twitter: Tweeted a few times and retweeted several others awesome tweets throughout the day.
Mailing List: Trying to set one up...haha...what a headache *groans in dismay*
Giveaway: Gonna set one up for tomorrow for Trust In Love

Promos:

All Free sites (I did no paid sites)
Indie Book of the Day
Awesome Gang (Said my book will be live the day of.)
Ebooks Habit
Ebooklister (Said my book was accepted.)
Frugal Freebies
Free Ebooks for Me (Said my chances are good if I gave the right info.)
Bookworm World
Free Booksy
Bargain Booksy
Book Preview Club
Ebook Stamp
Ebookasaurus (Confirmation my promo is scheduled.)
Free Book Club

All the others didn't really confirm or not. So we shall see...

PROMO EVENT DAY:

Book Rank:
Protecting You ~ Amazon Best Sellers Rank: #4,296 Free in Kindle Store (See Top 100 Free in Kindle Store)
#680 in Kindle Store > Kindle eBooks > Romance > Contemporary Best rank I had

Trust In Love ~ Amazon Best Sellers Rank: #96,323 Paid in Kindle Store
#13475 in Kindle Store>Kindle Ebooks>Romance>Contemporary
#16428 in Books>Romance>Contemporary Best rank I had

Sales:
Protecting You (Free) ~
Oct. 8 - 43 downloads
Oct 9 - So far 4 downloads

Trust In Love (Paid) ~
Oct. 8 - 2
Oct. 9 - so far 1

Author Rank:
Overall- #60,936
Romance- #7,984
Contemporary- #3,426

Free promo sites that my book was featured:
Ebookasaurus (.com)
Free Book Club (.org)
Ebooklister (.net)

Not a bad day for me *smiles* especially when I had my books on sale last month:)


message 6: by Marina (last edited Oct 08, 2016 03:37PM) (new)

Marina Lovechild | 124 comments ☆ PRE-EVENT ☆

☛ Titles and approx. sales rank on Amazon.com
Free Book Tokyo Longing: A Host Club Romance: #35,050 Free in Kindle Store)
Paid Book Picture Me This: #253,615 Paid in Kindle Store

☛ Your current author rank (can be found in your Author Central account under "Sales Info")
I actually don't have one! ....but I should totally set one up.

☛ Which social media you will promote (not just your book but the official event) with and approx. how often
Twitter, FB, GR groups. Unsure of how often!

☛ Which promotional services you paid/signed up for and how much they cost or if they're free
I've asked a few FB-groups to post on the day of (can't remember of how many unfortunately), they were all free.


message 7: by J. (new)

J. Saman | 320 comments Overall author ranking: #141,436, but yesterday I was #105,095 (figure that one out)
Start again:
Amazon Best Sellers Rank: #1,409 Free in Kindle Store (See Top 100 Free in Kindle Store)
#42 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction > Romance
#231 in Kindle Store > Kindle eBooks > Romance > Contemporary

Forward:
Amazon Best Sellers Rank: #2,095 Free in Kindle Store (See Top 100 Free in Kindle Store)
#61 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction > Romance
#131 in Kindle Store > Kindle eBooks > Romance > New Adult & College


message 8: by [deleted user] (new)

on 7: rank author : 275,165
on 9: rank author: 37,497

I forgot to note the rank of my books yesterday but today:

Leap of Faith:
#6426 in Books > Romance > New Adult & College
#18103 in Kindle Store > Kindle eBooks > Romance > Contemporary
#22340 in Books > Romance > Contemporary

Double-Edged:
#3981 in Kindle Store > Kindle eBooks > Romance > Inspirational
#5216 in Kindle Store > Kindle eBooks > Romance > Romantic Comedy
#5473 in Kindle Store > Kindle eBooks > Romance > Mystery & Suspense > Suspense

Both at 0.99

I don't remember where I promoted but there were three free websites


message 9: by Nicole (last edited Oct 09, 2016 07:52AM) (new)

Nicole Locker | 183 comments ☆ PRE-EVENT ☆⭒

☛ Titles and approx. sales rank on Amazon.com, as well as FREE or 99cents
FIRST IMPRESSIONS - rank 1,407,905 - (free)
SECOND THOUGHTS - 1,754,031 (99 cents)

☛ Your current author rank (can be found in your Author Central account under "Sales Info")
198,864 as of Oct 7th

☛ Which social media you will promote (not just your book but the official event) with and approx. how often
I posted on Blog, Facebook (author page), Google Plus (76 followers), and Twitter (470 followers). Twitter is where I spend most of my time/effort on social media, so that was where I spent most of my efforts.


☛ Which promotional services you paid/signed up for and how much they cost or if they're free

I submitted my books to a ton of free promotional sites, but only know for sure of the following that actually listed my book(s):
-http://awesomegang.com/submit-your-book/
-https://booksbytheday.com/authors/
-http://ebookasaurus.com/free-book-lis...
-http://www.ereaderiq.com/contact/
-http://www.itswritenow.com/submit-you...
-https://mybookcave.com/submit-book/


⭒☆ DURING/POST-EVENT ☆⭒

☛ Titles and peak sales rank reached on Amazon.com
FIRST IMPRESSIONS:
Amazon Best Sellers Rank: #573 Free in Kindle Store (See Top 100 Free in Kindle Store)
• #4 in Kindle Store > Kindle eBooks > Romance > Sports
• #28 in Kindle Store > Kindle eBooks > Literature & Fiction > Women's Fiction > New Adult & College

SECOND THOUGHTS:
Amazon Best Sellers Rank: #37,266 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
• #808 in Kindle Store > Kindle eBooks > Literature & Fiction > Women's Fiction > New Adult & College
• #896 in Kindle Store > Kindle eBooks > Romance > Sports
• #901 in Books > Romance > Sports


☛ Your peak author rank
27,312 (down from 198,864!)

☛ # of sales/downloads the day of (and surrounding days if you discounted before/after the event)
FIRST IMPRESSIONS (free): 370 units
SECOND THOUHTS (99cents): 6 units (lol)

☛ Overall visibility and engagement of promo efforts. Approx. views, likes, comments, retweets, replies, etc. What worked best for you?
Twitter was obviously the biggest for me. I used to have stats showing how many impressions each post received but for some reason these have disappeared and I have no idea, but lots of likes and ReTweets on our event posts.

☛ ROI in terms of how much $ you invested vs. how much you made in return. If you invested $0 and did a free promotion, how well do you think it boosted your ranking?

I spent $0 and I made $1.75. Big money! Lol but I think I did gain several new Twitter followers, which I think will be beneficial in the long run. My author ranking was definitely boosted, and with 375 books sold, surely it'll gain a few more reviews!!

☛ Effect on non-promoted factors. Did any of your titles that weren't listed for promotion get spill over sales? Did your mailing list get new sign ups? Did your facebook page get new likes? Did you gain a hundred followers on twitter? What unplanned benefits occurred?

I actually listed ALL of my title on sale yesterday, so I'm not sure if that would have been affected or not. I have 2 nonfiction books that I also listed for free yesterday, and they didn't do too bad either, 31 downloads between the two of them. Those have always kind of just sold on their own, though. I've never had to market them to get a few sales each month, both in print and e-book, and I wish my romance books were as effortless as those!!


message 10: by Annie, The Mistress (new)

Annie Arcane (anniearcane) | 2365 comments Mod
Comments and discussion in...

⭒☆ THIS THREAD OF PURE AWESOMENESS ☆⭒

**muahhh**


message 11: by Annie, The Mistress (new)

Annie Arcane (anniearcane) | 2365 comments Mod
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