The Study of the Mind: A Psychological Book Club discussion

Achieve Your Own Emotional Branding: The Biology of Appealing to Emotions
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Study of the Mind Fun! > The role of feelings in our decisions

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Burc Uygurmen | 8 comments We should never underestimate the important role of feelings in our decisions. People always seek out win-win situations, and one of the most effective and cost-free ways you can benefit someone’s reward mechanism is through the feelings that you generate by your behaviors.

For example, when I am hiring someone or getting into a business relationship, I can’t say I make my decisions just by looking at the hourly rate or portfolio of that person. Rather, I first decide based on my emotions towards him. If I feel that I can click with that person and communicate easily, then I also feel like the quality of the process will affect the quality of the outcome.

Eventually the quality of the outcome may or may not be better than those of other candidates, but ultimately the way I feel plays a stronger role while imagining the possible results of this relationship.

It’s a fact that we all make our decisions based on our emotions. We may think the process of buying a product or an idea goes like this: Think, Buy, Feel.
However, the process actually works like this: Feel, Buy, Think.

We first feel for a product or an idea, then buy it, and then we try to bring logical explanations to our decisions. Our subconscious brain uses modeling, principles, values and rules. In fact, in most cases we don’t even know what we are thinking.

Think about your most important decisions:
Your spouse?
Your job?
Your college degree?
Can you say that you made logical choices by rationally comparing all prospects while you were making the most important decisions of your life? Or did you basically rely on your emotions, as in many other life situations?


message 2: by Brett (new)

Brett Henderson | 3 comments Hey I just read you post. I actually study and have a book that includes a chapter on how this process works. I largely agree with your comment here. I personally specialize in nonverbal communication, so I know best how to give examples in terms of body language.
I would almost say you are being a little to lax about how intensely our behavior (purchases, body language, words, etc) are effected by our emotions & our thoughts.

I would word it a little more like this.

Our physical behavior is a manifestation of our thoughts and feelings.

Definition of Manifest (Google Search): display or show (a quality or feeling) by one's acts or appearance; demonstrate.

Here is my opinion of your comment given the former explanation. Peoples buying habbits are not influenced buy their emotions. People buying habbits are physical descriptions of who that person is inside. Said another way; How people behave is a manifestations of who they are.

For example: In my personal experience, People who, given the choice, choose to wear neon clothing are showing a physical manifestation of the thoughts and emotions. They have self-affirming thoughts and self confident emotions. So they wear clothing that say,"look at me!"

So I ultimately agree with your comment, I just think our buying habits are more involved with our emotions than you suggest. The things we buy are physical representations of who we are inside.


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