Carla Doria Medina's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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really liked it

I was really looking forward to reading one of Dan Ariely's books. It didn't disappoint. What is most amazing about the book, different from any other type of book of this type, is the number of experiments done to collect data and obtain conclusions. It wasn't just an expert talking about what others have said before from another perspective. They were solid conclusions made on experimental data retrieved by Ariely and his team personally. It was very interesting to follow all experiments, the hypothesis, and the results and conclusions. The learnings are the type of facts you will comment on in casual talks with your friends and social circles, mostly because they are truly interesting.

I believe this book should be read in college, in several careers, not only in those studying social behavior but also in marketers, business management, engineering, and all types of careers. It would definitely have been great learning when I was studying at the University.

Totally recommended even if you are not studying anything, but mostly want to understand why humans behave like they do and how they make their decisions.
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Reading Progress

November 10, 2020 – Started Reading
November 10, 2020 – Shelved
December 23, 2020 – Finished Reading

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