Graham Herrli's Reviews > 100 Ideas That Changed Graphic Design

100 Ideas That Changed Graphic Design by Steven Heller
Rate this book
Clear rating

's review

did not like it
bookshelves: design-related

I didn't expect to learn much from this book. I'd hoped it would give me some useful ideas for different graphic approaches to current projects.

It didn't.

I'd thought it might give me a greater knowledge of the history of graphic design so that I would better know what emotions various pastiches evoke.

It didn't.

This book provides a perfunctory gloss of each of its 100 ideas listing specific projects that specific individuals have made following that idea, but not showing why that idea mattered historically or why I would want to use it now. The language is condescendingly erudite, as though a large vocabulary could compensate for a lack of thought.
2 likes · flag

Sign into Goodreads to see if any of your friends have read 100 Ideas That Changed Graphic Design.
Sign In »

Reading Progress

Started Reading
June 23, 2014 – Shelved
June 23, 2014 – Shelved as: design-related
June 23, 2014 – Finished Reading

No comments have been added yet.