Mikal's Reviews > Designing for Emotion

Designing for Emotion by Aarron Walter
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This book is an example of when brevity strikes back. This book, while brief and an enjoyable is lacking in substance.

Emotional design or the topic of emotion and design is often tackled from a subjective perspective by known experts. These perspectives while interesting and often fresh are often lacking of the foundations to explain just why emotions matter so much, leaving the authors preaching to the choir and lacking the empirical perspective.

I was hoping this book would cover the science of emotions and their implications for design. Instead the author primarily focused on the practical approach for designing for emotion, borrowing from mail chimps and other sites of similar scale. The challenge in this, is the author is very comfortable making design tradeoffs that bias towards the whimsical in spite of some of their costs in terms of page load times etc.

This approach is often quite useful and beneficial to smaller companies that are not marketplace leaders, but to use an obvious example like the "don't pull this handle button) would never be used by a category leader, in spite of the rich emotional connections some category leaders such as Apple have developed in the process.

The good news is there are other books such as: Design for Emotion and Emotional Design to name a few that go into more depth.

There are redeemable traits of this book as well. For example the brevity leads to a quick read and the section on designing your brand personality is quite interesting approach for making a brand personality a bit more concrete.

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Reading Progress

February 22, 2014 – Started Reading
February 22, 2014 – Shelved
February 22, 2014 – Finished Reading

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